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November 9th, 2010
03:59 PM ET

Humanists launch huge 'godless' ad campaign

The new humanist campaign cites holy books

The Bible and the Quran contain "horrific material, and to say  you get your morality from there" is a problem, the head of the American Humanist Association said Tuesday as the group launches what it calls the  largest, most extensive advertising campaign ever by a godless organization.

The group is putting ads in newspapers across the country - and  advertising on NBC - in the $200,000 campaign, AHA head Roy Speckhardt told  CNN.

The point, he said, it to "challenge the fundamentalists" who "spout  their backward ideas," he said.

The target audience is people who may not realize they are humanists,  Speckhardt explained.

"We're targeting for criticism those who read the Bible literally, not those who pick and choose what they like," he said. "We're telling (people who  pick and choose), 'You're more like us.' Biblical literalists and Quranic  literalists are holding us back.

"We know that you can be good without God, but many folks in America don't know that," he said.

The campaign features violent or sexist quotes from holy books,  contrasted with more compassionate quotes from humanist thinkers, including  physicist Albert Einstein.

A screen grab from the new humanist campaign

"We're calling it like it is," Speckhardt said. "It's quite obvious that  the Bible contains horrific material - and the Quran - and to say you get  your morality from there" is problematic.

"We don't expect to convert people from the billboard signs," he said.

But, he said, "there are millions of people - approximately 34 million  people - who are unaffiliated" with a religion in the United States.

Only one in 20 Americans does not believe in God, according to the Pew  Forum on Religion & Public Life, and of that group, only a quarter call  themselves atheists. The rest say they are agnostic, "nothing in particular" or members of a faith.

More than half of all Americans pray every single day - as do more than  one in five Americans who say they're not affiliated with a religion, according to Pew's U.S. Religious Landscape Survey.

Speckhardt knows the numbers.

"There has only been one member of Congress in the history of the United  States who has come out and said he doesn't believe in God," Speckhardt said, identifying the legislator as Rep. Pete Stark, D-California.

The Secular  Coalition for America said Stark responded in 2007 to an inquiry from that  group by saying he was a "nontheist."

"We feel those (unaffiliated) folks don't yet know they can admit that  they don't believe in God," Speckhardt said.

Marketing guru Allysen Stewart-Allen thinks the campaign has potential.

"They will certainly get people talking," she said.

"One of the things that the humanists need to articulate is what success  looks like for the campaign - if it's converts, I wouldn't think that is a realistic measure," said Stewart-Allen, the director of International Marketing  Partners.

"I would hope what they want is for people to talk about faith in the  widest sense, and I think they will achieve that," she said.

"If your objective is to shape the conversation, I think it can't hurt,"  she added.

- Newsdesk editor, The CNN Wire

Filed under: Atheism • United States

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The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.