By John Couwels, CNN
I bless you in the name of BMW, Honda and Harley Davidson, amen, could have been the blessing from a local Catholic priest to bikers attending Bike Week in Daytona Beach, Florida.
Instead the Rev. Philip Egitto, pastor of Our Lady of Lourdes Catholic Church in Daytona, offered more traditional blessings for bikers and their motorcycles in the parish parking lot following Ash Wednesday services.
For Christians, Ash Wednesday marks the beginning of a 40-day period of reconciliation, fasting and abstinence. Christians are encouraged to attend services in which clergy place ashes in the shape of the cross on the forehead of a worshipper.
The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.