Why Ralph Reed matters
Rep. Pete Sessions (R-TX) (L) exchanges contact information with conservative leader Ralph Reed during the Conservative Political Action Conference in February.
June 3rd, 2011
07:09 AM ET

Why Ralph Reed matters

By Eric Marrapodi, CNN Belief Blog Co-Editor

Washington (CNN) - On Friday and Saturday, just about every Republican hoping for a shot at the GOP nomination for president will metaphorically kiss the ring of Ralph Reed and schmooze his conference crowd.

The political powerhouse is throwing the event of the moment in Washington, DC - the Faith and Freedom Coalition conference.

Among those pondering or having acknowledged presidential aspirations: Mitt Romney, Jon Huntsman, Michele Bachmann, Tim Pawlenty, Herman Cain, Ron Paul, and Rick Santorum are all scheduled to take the stage and address the 1,000 conference attendees and 250 credentialed members of the media. Newt Gingrich, who spoke last year, is sending in a video.

They will be joined by Donald Trump, Glenn Beck and Marco Rubio on the speakers schedule. It is a veritable who's who of Republican presidential contenders and conservative political power players.

They are all coming because Reed is known as an evangelical whisperer.

Despite a Washington beltway money scandal that could have derailed his career, Reed is once again riding high - and potential candidates know it. "(They) understand that we provide a unique forum to reach out to social conservatives and newly energized Tea Party Activists," Gary Marx the Faith and Freedom Coalition's new executive director said on the eve of the conference.

It's a group that's been called "Teavangelicals" and shows that Reed is trying to widen his reach. "It's a broader appeal. It's faith-based activists and Tea Party supporters. It's really the Christian Coalition on steroids, as Ralph calls it," Marx said.

Reed was tapped by Pat Robertson to head the Christian Coalition when he was age 29. He was the right man for the job and quickly became the smiling face of the grass roots Christian right, and was known for getting voters to the polls.

"Ralph invented the game and how to play the game. He's got a PhD in political science," said Dr Richard Land the head of the public policy arm of the Southern Baptist Church, the nation's largest Protestant denomination with 16 million members.

"He's one of them. He's an evangelical. He understands the evangelical and the conservative Catholic positions. He understand what rings their chimes and what doesn't."

"Any time Ralph Reed is involved in something it's going to make a difference. If I were running for office the very first thing i would do is hire Ralph as a consultant," Land said. "Ralph knows how to do this."

Land points to the group flexing their political muscle in the Virginia gubernatorial race in November 2009. "When (Reed) started the Faith and Freedom Coalition, they contacted 700,000 evangelical households in Virginia and McDonnell (the Republican candidate) ended up winning. That's households not individuals, so you're talking more than one vote a household in many cases."

Land will also be speaking at the conference. He sees the importance of speaking to Reed's core constituency. "For me the take away is I get a chance to inform activists and people who are going to be making a difference, envelope stuffing and ringing doorbells. That's an important thing."

"The people I spoke to were extremely activist oriented and had the ability to open their checkbooks," Erick Erickson a CNN contributor and editor of Redstate.com said of last year's conference where he was a featured speaker "It's no CPAC. It is not the Values Voters Summit. But it's still influential."

"I think Ralph Reed remains so influential because of habit," Erickson said. "He's always been the guy politicians go to to reach out to grass roots. He still has a lot of street cred with evangelicals."

And Erickson said the potential candidates are hoping to capture some of the same credibility.

"In my mind, I hate to be so cynical, I think the one word is 'Iowa.' The other three words are 'also South Carolina,' " he said.

"If you don't have evangelical street cred, you're not going to win Iowa."

In 2005, Reed could have lost all his street creed. He tried to move from the smoke-filled back rooms to the front of the podium when he ran for lieutenant governor in Georgia, where he had been running the state GOP party after leaving the Christian Coalition. At the time, he was connected through a trail of e-mails to Jack Abramoff.

It was revealed Reed had taken millions of dollars from Indian casinos to help lobby against a state lottery in Alabama. The move was viewed as hypocritical for Reed, who was openly anti-gambling. Abramoff ended up going to prison for his transgressions, but Reed faced no criminal charges.

"Most grass roots voters haven't paid attention to that," Erickson said. "The bulk of it is they don't pay attention and they haven't paid attention. The Jack Abramoff story was a big story in a lot of newspapers, but the Ralph Reed connection wasn't."

"Most evangelicals who know about it, view Ralph as a victim and that he was victimized by Abramoff like so many others," Land said adding, "Conservatives don't have any problem with people making money."

- CNN Belief Blog Co-Editor

Filed under: Belief • Christianity • DC • Politics • United States

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The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.