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Quarterback moves to trademark 'Tebowing'
As a rookie playing for the Denver Broncos, Tim Tebow was photographed bowing in prayer in the end zone on one knee.
October 20th, 2012
05:09 PM ET

Quarterback moves to trademark 'Tebowing'

By Eric Marrapodi, CNN Belief Blog Co-Editor

(CNN) - Thou shalt not Tebow, for the wages of Tebowing is trademark infringement.

A management and consulting firm representing New York Jets back-up quarterback and evangelical sports icon Tim Tebow has moved one step closer to holding the trademark "Tebowing" for use on things as widespread as clothing, pencil sharpeners and holiday ornaments.

Tebow has long been very public about his Christian faith. In college, he sported Bible verses on his eye black, which the NCAA went on to ban after his graduation.  Tebow invoked God frequently at news conferences and wrote at length about his faith and growing up the son of evangelical missionaries the Philippines in an autobiography.

"Tebowing" became part of the American lexicon when Tebow, then a second year player for the Denver Broncos, was photographed bowing in prayer in the end zone on one knee, helmeted head bowed a top a clenched fist.  It quickly became an Internet meme.

One of the first to start the meme was Jared Kleinstein, a Denver-born Broncos fan, living in New York.  He started a website, www.tebowing.com, defining Tebow as a verb: “To get down on a knee and start praying, even if everyone else around you is doing something completely different.”  He posted a photo of himself "Tebowing."

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Tebow approved of the growing phenomenon at the time writing, “Love it,” on his Twitter account.

A paper trail of documents with the U.S. Patent and Trademark office shows that soon after the meme caught fire last year, Kleinstein filed to trademark "Tebowing" and began to sell apparel with the phrase on it.

XV Enterprises, a marketing and consulting firm, protested Kleinstein's application through California attorney Anthony M. Keats in October.  Trademark records show Tebow is the sole shareholder of XV Enterprises, which is thought to represent the Roman numerals for his longtime football jersey number, 15.

In a letter of protest, Keats wrote to the Trademark office that consumers would incorrectly think the goods were connected to Tebow or his charity the Tim Tebow Foundation.

"Inevitably, in today's commercial arena of sports marketing, consumers will be led to believe that at a minimum, Tim Tebow or the Tim Tebow Foundation has approved of all of the third-party applicant's goods in the context of licensing; or, what is even more damaging, that Tim Tebow is actually connected with or associated with the goods of the cited applicants when he is not," Keats wrote.

On February 22, the trademark office issued a refusal of registration to Kleinstein's application, saying the material he hoped to trademark, "includes matter which falsely suggests a connection with Tim Tebow. Accordingly, registration is refused under Trademark Act Section 2(a)."

After Kleinstein's Tebowing trademark attempt was rejected, Tebow's team of advisers appear to have stepped in to claim the trademark.

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An August 21  Trademark Application shows a letter signed by Tebow giving his consent to the "use and registration" by XV Enterprises LLC "of my nickname TEBOWING as a trademark and/or service mark with the United States Patent and Trademark Office."  The filing also shows that  Tim Tebow is the sole shareholder of XV Enterprises LLC.

On October 9, the trademark, now showing XV Enterprises LLC as the owner, was published for opposition.  That means anyone who wants to oppose the registration has 30 days to do so.  If no one does, or the opposition is deemed by trademark office to be unsubstantiated, then Tim Tebow will officially own Tebowing.

Newsday, which was among the first to report on the issue, quoted Tebow as saying, "It got hyped up as Tebowing, so [the trademark] was more to just control how it's used, make sure it's used in the right way."

Explain it to me: John 3:16

U.S. Patent and Trademark office records show in the past year a number of applications for Tebow-related trademarks have come up and been smacked down.

In July, records show, the trademark office refused an application by Michael Dachs of Merrick, New York, who sought a trademark for the name and logo "Lord and Tebow" for T-shirts and apparel that mimicked the logo of the department store Lord and Taylor.

The trademark office refused that claim because the logo was "virtually identical" to the Lord & Taylor logo.  They also said in their rejection that consumers could "falsely suggest a connection with Tim Tebow ... Tim Tebow is so famous that consumers would presume a connection."

- CNN Belief Blog Co-Editor

Filed under: Celebrity • Sports

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  7. kindness

    This is my experience... Thank you.

    MY personal testimony.
    A thought to consider without an ego response

    I Accepted Jesus christ as my lord and saviour. You never know how soon is too late. Transcend the worldly illusion of enslavement.
    The world denounces truth....

    Accepting Jesus Christ (for me) resulted in something like seeng a new colour. You will see it .....but will not be able to clearly explain it to anyone else..... Its meant to be that way to transend any selfism within you.

    Also... much the world arranges "surrounding dark matter into something to be debated" in such a way that protects/inflates the ego.

    The key is be present and transcend our own desire to physically see evidence. We don't know anyways by defending our own perception of dark matter.

    Currently.... most of us are constructing our own path that suits our sin lifestyle. Were all sinners. Knowing that we are is often an issue. But both christians and non are sinners. Even once we are saved by christs merciful grace we will still experience adversity to mold us to adhering to the truth.
    We will slip... But not fall of the ship ...carrying us onward to perfection in christs grace.

    We don't like to Let go and let god. We want control to some degree. This is what Jesus asks us to do. "Follow me".
    It's the hardest thing to do... but is done by letting the truth of scripture lead you (redemptive revelation)... as I said .

    Try reading corinthians and see if it makes sense to you. Try it without a pre conceived notion of it being a fairy tale.
    See the truth...
    do we do what it says in todays society... is it relevant... so many have not recently read and only hinge their philosophy on what they have heard from some other person...which may have been full of arogance pride or vanity..

    Look closely at the economy ponzi, look at how society idolizes Lust , greed , envy, sloth, pride of life, desire for knowledge, desire for power, desire for revencge,gluttony with food etc .

    Trancsend the temporal world.

    Just think if you can find any truth you can take with you ....in any of these things. When you die your riches go to someone who will spend away your life..... You will be forgotten.... history will repeat iteslf.... the greatest minds knowledge fade or are eventually plagerzed..... your good deeds will be forgotten and only give you a fleeting temporary reward . your learned teachings are forgotten or mutated..... your gold is transfered back to the rullers that rule you through deception. Your grave will grow over . This is truth .

    Trancsend your egoism and free yourself from this dominion of satan. Understand you are a sinner and part of the collective problem of this worldly matrix... Repent.... Repent means knowing (to change) The Holy spirit (within) will convict you beyond what you think you can do by yourself. Grace is given to those who renounce the world. That are" in" the world but not "of " the world.

    Evidence follows faith. Faith does not follow evidence..... Faith ....above reason in Jesus Christ.

    Faith comes by Reading or Hearing the word of god from the bible . Ask Jesus in faith for dicernment and start reading the new testament... You will be shocked when you lay down your preconceived notions and ....see and hear truth ... see how christ sets an example ... feel the truth....

    Read Ecclesiastes. Read romans or corinthians.

    You cant trancend your own egoism by adapting a world philosophy to suit your needs. Seek the truth in Christ.

    Sell all your cleverness and purchase true bewilderment. You don't get what you want ....you get what you are by faith above reason in christ.

    I promise this has been the truth for me. In Jesus christ .

    Think of what you really have to lose. ...your ego?

    Break the Matrix of illusion that holds your senses captive.

    once you do . you too will have the wisdom of God that comes only through the Holy Spirit. Saved By grace through Faith. Just like seeing a new colour.... can't explain it to a transient caught in the matrix of worldly deception.
    You will also see how the world suppresses this information and distorts it

    You're all smart people . I tell the truth. Its hard to think out of the box when earthly thinking is the box.
    I'ts a personal free experience you can do it free anytime . Don't wait till you are about to die.. START PUTTING YOUR TREASURES WHERE THEY REALLY MATTER >
    Its awsome and It's just between you and Jesus

    my testimony

    Romans 10:9

    "If you confess with your mouth that Jesus is Lord and believe in your heart that God raised Him from the dead, you will be saved
    Last eve I passed beside a blacksmith’s door,
    And heard the anvil ring the vesper chime;
    The, looking in, I saw upon the floor
    Old hammers, worn with beating years of time.
    “How many anvils have you had,” said I,
    “To wear and batter all these hammers so?”
    “Just one,” said he, and then with twinkling eye,
    “The anvil wears the hammers out, you know.”
    And so, thought I, the anvil of God’s Word,
    For ages skeptic blows have beat upon;
    Yet, though the noise of falling blows was heard,
    The anvil is unharmed – the hammers gone.

    Truth is..exclusive

    December 11, 2012 at 6:23 pm |
  8. Kirk

    what side is god on anyway? if we think god cares about sports no wonder the world is in dire straights. this is the same reasoning that god favors one earthly government over another. there is one government that will solve all these issues.(dan.2:44)

    November 26, 2012 at 4:31 pm |
  9. kindness

    This is my experience... Thank you.

    MY personal testimony.
    A thought to consider without an ego response

    I Accepted Jesus christ as my lord and saviour. You never know how soon is too late. Transcend the worldly illusion of enslavement.
    The world denounces truth....

    Accepting Jesus Christ (for me) resulted in something like seeng a new colour. You will see it .....but will not be able to clearly explain it to anyone else..... Its meant to be that way to transend any selfism within you.

    Also... much the world arranges "surrounding dark matter into something to be debated" in such a way that protects/inflates the ego.

    The key is be present and transcend our own desire to physically see evidence. We don't know anyways by defending our own perception of dark matter.

    Currently.... most of us are constructing our own path that suits our sin lifestyle. Were all sinners. Knowing that we are is often an issue. But both christians and non are sinners. Even once we are saved by christs merciful grace we will still experience adversity to mold us to adhering to the truth.
    We will slip... But not fall of the ship ...carrying us onward to perfection in christs grace.

    We don't like to Let go and let god. We want control to some degree. This is what Jesus asks us to do. "Follow me".
    It's the hardest thing to do... but is done by letting the truth of scripture lead you (redemptive revelation)... as I said .

    Try reading corinthians and see if it makes sense to you. Try it without a pre conceived notion of it being a fairy tale.
    See the truth...
    do we do what it says in todays society... is it relevant... so many have not recently read and only hinge their philosophy on what they have heard from some other person...which may have been full of arogance pride or vanity..

    Look closely at the economy ponzi, look at how society idolizes Lust , greed , envy, sloth, pride of life, desire for knowledge, desire for power, desire for revencge,gluttony with food etc .

    Trancsend the temporal world.

    Just think if you can find any truth you can take with you ....in any of these things. When you die your riches go to someone who will spend away your life..... You will be forgotten.... history will repeat iteslf.... the greatest minds knowledge fade or are eventually plagerzed..... your good deeds will be forgotten and only give you a fleeting temporary reward . your learned teachings are forgotten or mutated..... your gold is transfered back to the rullers that rule you through deception. Your grave will grow over . This is truth .

    Trancsend your egoism and free yourself from this dominion of satan. Understand you are a sinner and part of the collective problem of this worldly matrix... Repent.... Repent means knowing (to change) The Holy spirit (within) will convict you beyond what you think you can do by yourself. Grace is given to those who renounce the world. That are" in" the world but not "of " the world.

    Evidence follows faith. Faith does not follow evidence..... Faith ....above reason in Jesus Christ.

    Faith comes by Reading or Hearing the word of god from the bible . Ask Jesus in faith for dicernment and start reading the new testament... You will be shocked when you lay down your preconceived notions and ....see and hear truth ... see how christ sets an example ... feel the truth....

    Read Ecclesiastes. Read romans or corinthians.

    You cant trancend your own egoism by adapting a world philosophy to suit your needs. Seek the truth in Christ.

    Sell all your cleverness and purchase true bewilderment. You don't get what you want ....you get what you are by faith above reason in christ.

    I promise this has been the truth for me. In Jesus christ .

    Think of what you really have to lose. ...your ego?

    Break the Matrix of illusion that holds your senses captive.

    once you do . you too will have the wisdom of God that comes only through the Holy Spirit. Saved By grace through Faith. Just like seeing a new colour.... can't explain it to a transient caught in the matrix of worldly deception.
    You will also see how the world suppresses this information and distorts it

    You're all smart people . I tell the truth. Its hard to think out of the box when earthly thinking is the box.
    I'ts a personal free experience you can do it free anytime . Don't wait till you are about to die.. START PUTTING YOUR TREASURES WHERE THEY REALLY MATTER >
    Its awsome and It's just between you and Jesus

    my testimony

    Romans 10:9

    "If you confess with your mouth that Jesus is Lord and believe in your heart that God raised Him from the dead, you will be saved

    Last eve I passed beside a blacksmith’s door,
    And heard the anvil ring the vesper chime;
    The, looking in, I saw upon the floor
    Old hammers, worn with beating years of time.
    “How many anvils have you had,” said I,
    “To wear and batter all these hammers so?”
    “Just one,” said he, and then with twinkling eye,
    “The anvil wears the hammers out, you know.”
    And so, thought I, the anvil of God’s Word,
    For ages skeptic blows have beat upon;
    Yet, though the noise of falling blows was heard,
    The anvil is unharmed – the hammers gone.

    Truth is..exclusive

    November 23, 2012 at 7:07 pm |
  10. Lorraine

    All religions are crap idolatry pagan and not of the King YHWH the creator of life, He is not with anyone as says in Deuteronomy 32:39, and all through Isaiah 43; therefore this jc is an idol, and under religion which YHWH does not do, His is the spirituality of the law of righteousness, the 10 commandments, and it is no religion its righteousness. Doing right by one another, and it is for all this was said by YHWH in Isaiah 56, as well as His chosen people of course of their descendants, and future generations now days. No one has to go in a closet and pray, the King YHWH sees, knows, and hears all. But we are not to shout in the public either prayer is between the person, persons, and YHWH regardless of ones situation.

    The new testament is supposed to fulfill the old testament, but it does not it changes much of the word of YHWH the King, and in Malachi 3:6, He teaches us that He changes not, that means not none of His law of righteousness, never. We must do right for we are all responsible for our own righteousness in this life, Ezekiel 14:14-20, Jeremiah 31:30, and no one else can take your sins away, you must correct them, and do right, do the 'law.' common sense think people, rationalize. Now, why would YHWH the Father say this through His prophets, then turn around and tell us that someone died for our sins? a contradiction from the old testament, not fulfilling the true word of YHWH, His true name, the new test. is a (not true book). It contradicts consistently. All praise goes to YHWH, and YHWH BLESS.

    November 6, 2012 at 1:00 pm |
  11. BowTie

    You can't trademark prayer. "But when you pray, go into your room, close the door and pray to your Father, who is unseen. Then your Father, who sees what is done in secret, will reward you." Matthew 6:6

    November 5, 2012 at 12:18 pm |
    • SLC74

      Finally, I read a comment that actually refers to where people are suppose to pray. Not out in the open, on bended knee, so that everyone thinks you are so holy! Only the ego would demand that!

      February 24, 2013 at 3:13 pm |
  12. JON

    Interesting. Jesus said not to pray in public-the ones who do are hypocrites. Hmmmmmmm

    November 4, 2012 at 9:15 am |
    • Lorraine

      Read my post and it will solve your analysis, jc is a crock, an idol, it is not of the creator its pagan lies, the NT is a not true book to mislead the masses, why would they insert in the middle of this book 'our lord and savior?' well then who is that all through the so called OT book, and why isn't that introduction in the front of this book? do rationalize. For YHWH the King says in the OT, in Isaiah 49:26, and Isaiah 60:16, that He's the savior, and redeemer, the Holy One,in Isaiah 43. He is alone people there is no strange god with Him Deuteronomy 32:39. All praise goes to YHWH. His true name, not God, Lord these are replacements of the truth, and real name YHWH, look it up its in the back of most KJV especially the 1611. Oh and the only son YHWH says He has is in Exodus 4:22, even it is His 'firstborn' there cannot be two firstborns people. YHWH BLESS.

      November 6, 2012 at 1:23 pm |
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About this blog

The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.