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Catholic ads in NY: Jesus was 'the original hipster'
April 24th, 2013
07:17 PM ET

Catholic ads in NY: Jesus was 'the original hipster'

By Pallavi Reddy, CNN

(CNN) – Ads around Brooklyn bring a new meaning to Joan Osborne's lyrics, “What if God was one of us?”

In a new ad campaign launched by the Roman Catholic Diocese of Brooklyn this month, people in the borough and neighboring Queens have a new way to view Jesus: “The Original Hipster.”

The ads feature the bottom half of a man - meant to be Jesus - wearing robes with a pair of dirty red Converse sneakers peeking out from the bottom.

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In a news release, the diocese refers to Seth Meyers' joke on “Saturday Night Live” that Converse sneakers are why more Catholics are returning to the church, and says the marketing campaign is “showing a cooler and more welcoming side of the Catholic Church.”

Brooklyn's Williamsburg neighborhood, near Queens, is considered to be the "unofficial East Coast birthplace of hipsterism," as a 2012 article in Forbes put it.

Monsignor Kieran Harrington said he understood the importance of relating to the people of the area.

“Jesus appears (in these ads) like people of the L train,” he said. “What is a hipster anyway? Someone who stands against the (mainstream) culture. Jesus stood against the culture.”

CNN Belief: The Curious Case of the Christian Hipster

Ten months ago, the conversation started about creating such a campaign to let people know there are a variety of different faces who attend the church.

Harrington says these particular ads were a collaboration with the ad and PR agency Ruckus. Now they are found in places where the church doesn't usually advertise, including bus stands, restaurants and gyms.

The ads have generated online buzz in Salon, the Gothamist and other sites, and traffic on the diocese's website has gone up 400%, Harrington said.

As for what kind of ads to expect from the diocese next, the monsignor said: “It’s for you to find out.”

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Filed under: Catholic Church • Jesus • New York

soundoff (1,086 Responses)
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  3. Yitzhak

    Williamsburg is an Orthodox Jewish neighborhood. They have no right to put up this genocidal material designed to convert Jews and kill off Judaism. It is insulting and revolting for us to have to see this garbage in our neighborhoods. Take it down now!

    May 13, 2013 at 12:28 pm |
  4. Science

    Free speech helps to educate the masses..............POLITICIANS TOO !

    Hey James Madison................religion has none it looks like.............with the comments on this blog.

    The Big question is ETHICS ! does religion have any ?

    The Ethics of Resurrecting Extinct Species

    Apr. 8, 2013 — At some point, scientists may be able to bring back extinct animals, and perhaps early humans, raising questions of ethics and environmental disruption.

    http://www.sciencedaily.com/releases/2013/04/130408165955.htm

    The fact...............the earth is to old ...........time to EVOLVE !..................Creationists...........ID believers and christians !

    Ancient Earth Crust Stored in Deep Mantle

    Apr. 24, 2013 — Scientists have long believed that lava erupted from certain oceanic volcanoes contains materials from the early Earth's crust. But decisive evidence for this phenomenon has proven elusive. New research from a team including Carnegie's Erik Hauri demonstrates that oceanic volcanic rocks contain samples of recycled crust dating back to the Archean era 2.5 billion years ago. Their work is published in Nature.

    http://www.sciencedaily.com/releases/2013/04/130424132705.htm

    Maybe they should not have created the wedge !!!

    The wedge strategy is a political and social action plan authored by the Discovery Insti-tute, the hub of the intelligent design movement. The strategy was put forth in a Discovery Insti-tute manifesto known as the Wedge Docu-ment,[1] which describes a broad social, political, and academic agenda whose ultimate goal is to defeat materialism, naturalism, evolution, and "reverse the stifling materialist world view and replace it with a science consonant with Christian and theistic
    convictions.

    http://en.wikipedia.org/wiki/Wedge_strategy

    Dover Trial Transcripts............................................. FACTS.

    Below are the complete transcripts from the Dover Trial. Thanks to our friends at the National Center for Science Education for helping us fill in the missing transcripts.

    http://www.aclupa.org/legal/legaldocket/intelligentdesigncase/dovertrialtranscripts.htm

    Education works for children

    Where do morals come from?.............the answer is not the bible read and find out !

    By Kelly Murray, CNN

    http://religion.blogs.cnn.com/2013/04/12/where-do-morals-come-from/#comments

    Gravity is not up for debate ! ............E = mc2..........(U–Pb).................two math formulas..........that do not lie or sin !!!...

    Peace.......

    May 6, 2013 at 9:11 am |
  5. Kindness

    kindness
    This is my experience… Thank you.

    MY personal testimony.
    A thought to consider without an ego response

    I Accepted Jesus christ as my lord and saviour. You never know how soon is too late. Transcend the worldly illusion of enslavement.
    The world denounces truth….

    Accepting Jesus Christ (for me) resulted in something like seeng a new colour. You will see it …..but will not be able to clearly explain it to anyone else….. Its meant to be that way to transend any selfism within you.

    Also… much the world arranges “surrounding dark matter into something to be debated” in such a way that protects/inflates the ego.

    The key is be present and transcend our own desire to physically see evidence. We don’t know anyways by defending our own perception of dark matter.

    Currently…. most of us are constructing our own path that suits our sin lifestyle. Were all sinners. Knowing that we are is often an issue. But both christians and non are sinners. Even once we are saved by christs merciful grace we will still experience adversity to mold us to adhering to the truth.
    We will slip… But not fall of the ship …carrying us onward to perfection in christs grace.

    We don’t like to Let go and let god. We want control to some degree. This is what Jesus asks us to do. “Follow me”.
    It’s the hardest thing to do… but is done by letting the truth of scripture lead you (redemptive revelation)… as I said .

    Try reading corinthians and see if it makes sense to you. Try it without a pre conceived notion of it being a fairy tale.
    See the truth…
    do we do what it says in todays society… is it relevant… so many have not recently read and only hinge their philosophy on what they have heard from some other person…which may have been full of arogance pride or vanity..

    Look closely at the economy ponzi, look at how society idolizes Lust , greed , envy, sloth, pride of life, desire for knowledge, desire for power, desire for revencge,gluttony with food etc .

    Trancsend the temporal world.

    Just think if you can find any truth you can take with you ….in any of these things. When you die your riches go to someone who will spend away your life….. You will be forgotten…. history will repeat iteslf…. the greatest minds knowledge fade or are eventually plagerzed….. your good deeds will be forgotten and only give you a fleeting temporary reward . your learned teachings are forgotten or mutated….. your gold is transfered back to the rullers that rule you through deception. Your grave will grow over . This is truth .

    Trancsend your egoism and free yourself from this dominion of satan. Understand you are a sinner and part of the collective problem of this worldly matrix… Repent…. Repent means knowing (to change) The Holy spirit (within) will convict you beyond what you think you can do by yourself. Grace is given to those who renounce the world. That are” in” the world but not “of ” the world.

    Evidence follows faith. Faith does not follow evidence….. Faith ….above reason in Jesus Christ.

    Faith comes by Reading or Hearing the word of god from the bible . Ask Jesus in faith for dicernment and start reading the new testament… You will be shocked when you lay down your preconceived notions and ….see and hear truth … see how christ sets an example … feel the truth….

    Read Ecclesiastes. Read romans or corinthians.

    You cant trancend your own egoism by adapting a world philosophy to suit your needs. Seek the truth in Christ.

    Sell all your cleverness and purchase true bewilderment. You don’t get what you want ….you get what you are by faith above reason in christ.

    I promise this has been the truth for me. In Jesus christ .

    Think of what you really have to lose. …your ego?

    Break the Matrix of illusion that holds your senses captive.

    once you do . you too will have the wisdom of God that comes only through the Holy Spirit. Saved By grace through Faith. Just like seeing a new colour…. can’t explain it to a transient caught in the matrix of worldly deception.
    You will also see how the world suppresses this information and distorts it

    You’re all smart people . I tell the truth. Its hard to think out of the box when earthly thinking is the box.
    I’ts a personal free experience you can do it free anytime . Don’t wait till you are about to die.. START PUTTING YOUR TREASURES WHERE THEY REALLY MATTER >
    Its awsome and It’s just between you and Jesus

    my testimony

    Romans 10:9

    “If you confess with your mouth that Jesus is Lord and believe in your heart that God raised Him from the dead, you will be saved
    Last eve I passed beside a blacksmith’s door,
    And heard the anvil ring the vesper chime;
    The, looking in, I saw upon the floor
    Old hammers, worn with beating years of time.
    “How many anvils have you had,” said I,
    “To wear and batter all these hammers so?”
    “Just one,” said he, and then with twinkling eye,
    “The anvil wears the hammers out, you know.”
    And so, thought I, the anvil of God’s Word,
    For ages skeptic blows have beat upon;
    Yet, though the noise of falling blows was heard,
    The anvil is unharmed – the hammers gone.

    May 6, 2013 at 1:09 am |
  6. Emmaus

    A sermon by Billy Graham
    The Bible says, “He that hardeneth his heart, being often reproved, shall suddenly be cut off and not without remedy” [see Proverbs 29:1].

    You never know. To some of you who go out on the slick highways this afternoon, this may be the last sermon you will ever hear. In every crusade we have ever conducted anywhere, there have been people who have come to the meeting in good health and never came back because they were dead in the next few hours through an accident, or a heart attack, or something else.

    We never know when our moment is coming. Maybe God spoke to you this afternoon, and your heart is in danger of being hardened. Some of you are older people; some of you are younger people. The Bible says once you hear the Gospel and do nothing about it, you are in danger of being hardening your heart.

    But, last of all, there were some that made a decision [see Acts 17:34]. They received Christ and went their way rejoicing. I am going to ask you today to receive Him. I am not asking you this afternoon to join some special church. I’m asking you today to give your life to Christ.

    You may be a member of a choir. I don’t know who you are or what you are, but you want to give your life to Christ on this opening Sunday afternoon. I’m going to ask you to do a hard thing, because coming to Christ is not easy. So many people have made it too easy. Jesus went to the cross and died in your place. Certainly, you can come a few steps from where you are sitting and stand here, quietly and reverently, and with bowed head. And say, “I need God; I need Christ. I want to be forgiven of my sins. I want a new life, and I want to start a new direction today.”

    May 4, 2013 at 9:12 pm |
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The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke and Eric Marrapodi with daily contributions from CNN's worldwide newsgathering team.