July 12th, 2013
03:36 PM ET

How do advertisers spell trouble? G-O-D

By Jeffrey Weiss, Special to CNN

(CNN) - Has any advertiser gotten into more trouble than Samuel Adams by not putting religion in an ad? Usually it goes the other way.

If you missed the recent brew-haha, in a TV commercial pegged to this year’s Fourth of July, the Boston-based beer company offered an homage to its namesake:

“Why name a beer after Samuel Adams? Because he signed the Declaration of Independence. He believed there was a better way to live. All men are created equal. They are endowed with certain unalienable rights: Life, liberty and the pursuit of happiness.”

Which smoothly drops a key phrase from the Declaration: “…they are endowed by their creator with certain unalienable rights ...”

On the one hand, it’s just a beer ad and it used up its whole 30 seconds. On the other hand, why leave out some of the best-known words in American history?


- CNN Belief Blog

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