March for Life
January 21st, 2014
02:24 PM ET

Six surprising changes to the anti-abortion March for Life

By Daniel Burke, Belief Blog Co-editor

(CNN) - For decades, the March for Life has followed a familiar formula: Bus in thousands of abortion opponents. Protest in front of the Supreme Court. Go home.

But this year, in addition to braving snow and bone-chilling wind, the March will move in a different direction, says Jeanne Monahan, president of the anti-abortion group.

Long-winded political speeches? See ya.

An exclusive focus on Roe v. Wade, the 1973 Supreme Court case that lifted restrictions on abortion? Gone.

A hipster Catholic musician, evangelical leaders and March for Life app? Welcome to the protest.

And those changes just skim the surface.

The March for Life, billed as the world’s largest anti-abortion event, is remaking itself in deeper ways as well, says Monahan.

For its first 40 years, the march was marshaled by Nellie Gray, an occasionally irascible Catholic who had little use for modern technology, political compromise or the mainstream media.

Gray died in her home office in 2012 at age 88. A short time later, Monahan was named her successor at the March for Life.

While abortion opponents praise Gray’s legacy, there’s a popular saying around the March for Life’s Washington headquarters: “We’re a brand-new, 41-year-old organization.”

The goal: to turn their annual, one-day demonstration into a potent political machine.

Abortion rights advocates say they’re skeptical that March for Life leaders can convince more Americans to join their cause. Since 1989, the percentage who want to overturn Roe has barely budged above 30%.

“It’s an impressive show,” Jon O’Brien, president of Catholics for Choice, says of the March for Life. “But at the end of the day, they have failed dramatically at their goal.”

Still, even O’Brien expressed respect for his foes’ new plans. “It’s pretty clever, actually.”

With that in mind, here are six big ways the March for Life is changing this year:

1) 9 to 5

Since 1974, the March for Life has made a really loud noise every January 22, the anniversary of Roe. V. Wade.

Estimates of the crowd’s size vary, but it seems safe to say tens of thousands have attended the protest each year.

Organizers estimate that at least 50% of the marchers are under 18, as busloads of Catholic school kids descend on the capital from across the country.

But some abortion opponents complain the March for Life had morphed in recent years from a political demonstration to a photo op.

Ryan Bomberger, an anti-abortion activist who is speaking at march events, says the protest needs to find ways to harness its youthful energy throughout the year.

“You’ve got all these young people with energy and passion and the desire to do something about the injustice of abortion. But what do they do when they leave the march and go home?”

March for Life leaders want to turn its young protesters into citizen lobbyists, much like Tea Party partisans and the Obama campaign did with their troops.

The key to that, says March for Life's Chairman of the Board Patrick Kelly, is to keep them engaged throughout the year, including through social media. (More on that later.)

In addition to Monahan, an experienced Washington politico, the March for Life has beefed up its Washington office by hiring a full-time lobbyist and social media manager who will also lead outreach to evangelicals, a big and politically active constituency.

The focus this year will be combating the Obama administration’s contraception mandate, which requires most companies to provide free contraceptive coverage to employees. Abortion opponents say that some covered services are tantamount to abortion.

2) If You’ve Got the Money, We've Got the Time

For decades, the March for Life subsisted on a meager budget: Just $150,000 a year, according to tax filings from 2009-2011.

But new Washington offices, lobbyists and social media managers don’t come cheap. Fortunately for the March for Life, a donor who was a friend of Gray’s bequeathed $550,000 to the organization last year.

That, along with a more robust fund-raising campaign, has allowed the March to increase its budget from $252,000 when Monahan took over in 2012,  to $780,000 this year.

“We are professionalizing the March for Life,” said Kelly.

3) With Arms Wide Open 

Though various religious groups oppose abortion (many support abortion rights as well) the March for Life has come to be considered mainly a Catholic event.

Catholic clergy offer prayers, Catholic politicians make speeches and Catholic school kids fill out the rank-and-file.

Monahan says this year will different.

The March for Life has hired a full-time staffer devoted to bringing more Protestant evangelicals to the protest, and they hope to see that effort bear fruit this Wednesday.

They’ve tapped James Dobson, founder of the evangelical powerhouse ministry Focus on the Family, as a keynote speaker. Dobson and his adopted son, Ryan, will talk about adoption, an issue close to the heart of many evangelicals.

4) The Hardest Part

For the first time in its 41 years, the March for Life will focus on an issue besides abortion on Wednesday.

Through Dobson and other speakers, the march is also promoting the idea of “noble adoption” as an alternative to abortion.

“Adoption is a heroic decision for pregnant mothers who find themselves in a difficult situation,” says Monahan. “We want to eliminate the stigma of adoption and encourage women to pursue this noble option.”

The spotlight on adoption dovetails with new focus within the anti-abortion movement on crisis pregnancy centers, which urge women to carry their pregnancy to term.

Critics charge that the centers divulge false medical information about abortion and deceive unwitting patients into thinking they provide abortions, only to advise them otherwise. Supporters say they help women through financial assistance, counseling and adoption referrals.

5) Wish You Were Here

Despite the youth of many March for Life participants, the group’s website had been decidedly Web 1.0.

Under Monahan, that has changed dramatically.

The group posts Instagram pics of chilly protesters trudging through snow at past marches on Throwback Thursdays. They upload posts about prenatal development to Pinterest and tweet throughout the year, including this one about the difficult choices pregnant women sometimes face.

For the more technically advanced, the March has developed an app that connects to a 360-degree camera so folks can follow the protest from home. The app also has anti-abortion information, links to articles about adoption and tips for lobbying Congress.

“We have to find a way to take those boots on the ground and talk to them throughout the year,” says Kelly. “And with Facebook and Twitter and other social media we have the tools to do so.”

The March is also hoping for a high-profile social media endorsement on Wednesday: Monahan says she’s asked the Vatican to send a tweet from the Pope in support of the March for Life.

UPDATE: On Wednesday morning, Monahan got her papal tweet.

6) Yakety Yak

Imagine listening to politicians drone on for hours about their voting records in the chilly January air.

Fun, right?

Monahan didn’t think so either, so she’s trying to accomplish a minor miracle: limiting the speaking time of politicians at the pre-march rally.

Only a handful of politicians, including House Majority Leader Eric Canton, R-Virginia, and Rep. Dan Lipinski, D-Illinois, have been invited to speak. They’ve all been asked to keep their speeches to a just a few minutes.

“In past years our rally has gone on for two or three hours and people lost interest,” Monahan says.

So, instead of boring speeches, the rally this year will feature a live concert by Matt Maher, a Catholic singer-songwriter with a huge following among young Christians.

So, will all this make any difference?

Clearly, changes are afoot this year at the March for Life. But what effect, if any, will they have on the larger anti-abortion movement?

Not much, says Ziad Munson, a sociologist at Lehigh University and author of the book “The Making of Pro-life Activists.”

The March for Life hasn’t really been politically influential since the early 1990s, says Munson. Meanwhile, other abortion opponents, like Catholic bishops and National Right to Life Committee, have led the charge.

“In effect, what we’re seeing is a new organization within a movement, not a new approach,” he says. “I don’t think the March for Life is likely to make inroads that haven’t already been made.”

Monahan is more optimistic.

If the March can recruit even a slice of its youthful protesters into citizen activists, she says, it might be enough to tip the balance in a country deeply divided on the morality of abortion.

- CNN Belief Blog Editor

Filed under: Abortion • Bioethics • Catholic Church • Christianity • Church and state • Culture wars • Ethics • evangelicals • Politics • Women

soundoff (1,983 Responses)
  1. A female moderate

    My point of view

    If you take away Theism I loose the social control I may have otherwise had on a possible attacker. Who may not attack me if he has it in his head that his eternity will be horrible if he does.

    If you take away my gun I will have no way to shoot said intruder.

    If you let me have an abortion, it's already too late, I've already been attacked.

    February 5, 2014 at 4:42 am |
    • Ken Margo

      Let me get this straight. You are given a choice THAT YOU DON"T HAVE TO CHOOSE. You see that as problem?
      You belong in the middle east. Women there are treated like sh1t. You'd fit right in.

      February 5, 2014 at 4:15 pm |
    • Dandintac


      Do you really believe Christianity gives you any social control over your rap-ist? God explicitly licenses the Hebrews to do it in their wars, and women were forced to marry their rap-ists, and prohibition against ra-pe is not among the Ten Commandments. You would think it should come before coveting, not working on the Sabbath, and most of the other commandments except maybe the one against killing.

      Are you aware that our prisons are full of rap-ists who consider themselves Christians? With all the women being ra-ped, and atheists such a tiny minority, Theism is doing a pretty lousy job of giving you social control over your rap-ist. Maybe that's because Christianity teaches that all is forgiven, if you repent and believe in Jesus. So rapi-sts who "find Christ and repent" know they'll go to Heaven anyway, in spite of the little piece of Hell they afflicted upon their victims. Jesus will redeem them and they'll see Heaven. That's probably why they are not deterred one bit from their ra-pe crimes.

      February 6, 2014 at 1:38 am |
  2. u c?

    it is immoral for abortionists to say that football is immoral

    February 2, 2014 at 6:58 pm |
  3. Louvre

    The greatest empowerment for a women does not come from a choice to abort but comes from the choice to not get pregnant!

    February 1, 2014 at 7:11 am |
    • Dandintac

      So keeping her legs crossed! That's empowerment!

      February 1, 2014 at 7:06 pm |
      • A female moderate

        Protecting us from attackers and human trafficking is empowerment.

        February 5, 2014 at 4:48 am |
        • Ken Margo

          You're not moderate. I'm beginning to think you're not female. You sound like someone who feels women have a place and should stay there.

          February 5, 2014 at 4:18 pm |
    • nick

      don't say that to killers

      February 1, 2014 at 10:49 pm |
    • Observer

      It's good to see that the greatest empowerment for women comes from a CHOICE.

      February 1, 2014 at 11:01 pm |
    • Ken Margo


      Man you really live in a fantasy to make things simpler than they really are.

      February 3, 2014 at 3:54 pm |
      • A female moderate

        Still ending assault on all levels would be a milestone.

        February 5, 2014 at 4:50 am |
        • Ken Margo

          Are you willing to push for common sense gun control laws to end assault on those AFTER they are born?

          February 5, 2014 at 4:02 pm |
  4. Mr Everyman

    a very nice thing would be to not have a "March" at all !!!

    January 31, 2014 at 6:37 pm |
    • Ken Margo

      If they didn't have a march, they would have time to adopt orphaned children waiting for loving parents.
      If they didn't have a march, they could call a congressman and demand reasonable gun control laws.
      If they didn't have a march, they could call a congressman and demand unemployment benefits be extended.
      If they didn't have a march, they could demand congress pass immigration laws.
      If they didn't have a march, they could demand congress pass a job bill.

      So you see marching really is much more important than the things listed above.

      January 31, 2014 at 8:23 pm |
      • Pitbull friend

        I do all of that and still believe life is sacred, and abortion destroys the mother's spirit (most still count how old their child would be had they chosen to let them live).

        February 3, 2014 at 1:29 am |
        • Ken Margo

          Pitbull friend

          "I do all of that and still believe life is sacred, and abortion destroys the mother's spirit (most still count how old their child would be had they chosen to let them live)."

          Keep that thought in mind when someone shoots up movie theatre, mall, church etc. Trust me, the parents of those that die from gun violence spirits die also.

          February 3, 2014 at 3:51 pm |
        • Dandintac


          Do you have a reliable unbiased source for this information? I know a number of women who have had abortions, and not one of them fits this description.

          February 3, 2014 at 11:53 pm |
      • Kat

        You are ridiculous for thinking that immigration is a problem... What's the issue with somebody NOT from the United States living here? What is the difference of them having a job or another American taking the job? I was born and raised in the United States. Only a racist person would think that immigration is a problem... People make lives here. And it is hard enough as it is, we don't need it any worse.

        February 4, 2014 at 9:44 pm |
        • Dandintac


          I partly agree. There's no doubt in my mind that much of the opposition to immigration–especially on the right–is based on racism or some other form of bigotry. One can pick this up just from reading many of the comments. I'm struck by how immigration IMMEDIATELY became a huge problem, out of the blue, the day after Obama was elected. Then suddenly, it was a big crisis on the right, when we didn't hear a peep about it when Bush was president.

          On the other hand, concern over illegal immigration undercutting the employment of American citizens through lower wages not subject to the labor law is a legitimate concern. Many on the left also worry about immigrants taking the jobs of Americans already here–through a willingness to accept lower pay. People often don't understand that immigrants create as many jobs through consumer demand as they take. Another potential problem is the aculturation rate. We should not accept immigrants faster than they can assimilate and aculturate. Taking in too many too quickly creates a lot of problems.

          So I advocate a sensible policy of moderation, taking in a broad range of cultures at a pace whereby they can assimilate, place priority on skills we need, expecting them to learn English to a reasonable degree, make it easier to immigrate legally and harder to immigrate illegally, and actively punish employers for hiring illegals.

          February 4, 2014 at 10:28 pm |
        • Ken Margo


          I'm not against immigrants. I want immigration reform to allow immigrants to stay.

          February 5, 2014 at 3:59 pm |
  5. Lana


    January 30, 2014 at 11:38 am |
  6. ladadeeda

    that's y nazis, aka pharisees, hate christ. he is superior to them

    January 30, 2014 at 10:00 am |
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About this blog

The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.