January 20th, 2011
08:10 PM ET

Jesus Hates Obama site says Super Bowl ad is rejected

By Dan Gilgoff, CNN Belief Blog Co-Editor

An online store called Jesus Hates Obama says a television ad it submitted to air during next month's Super Bowl has been rejected by the Fox television network.

“Do I really believe (that) Jesus really hates Obama? No, but I do believe in freedom… as in the freedom to poke fun at the Obama administration when I don’t agree with their policies,” said Richard Belfry, who began selling Jesus Hates Obama merchandise in 2009, in a Thursday press release about the ad’s rejection.

A spokesman for Fox, which will broadcast the Super Bowl on February 6, would not say whether the network rejected the ad.

“If an advertiser wishes to submit an ad for consideration, we will review it and determine if it’s appropriate for air,” said Lou D’Ermilio, a spokesman for Fox Sports Media Group. “However, we do not provide information about the materials that may or may not have been submitted, nor do we discuss our broadcast standard polices.”

The Jesus Hates Obama website said in its release that it had received an e-mail message from Fox’s vice president for broadcast standards and practices that said its commercial was “deemed not acceptable to air on FOX during the 2011 Super Bowl.”

Belfry, who describes himself as a conservative comedian, said in the press release that he won financial backing from private investors to produce and air a commercial during the Super Bowl, when 30-second spots cost upward of $3 million.

Belfry says he has sold over 70,000 Jesus Hates Obama T-shirts out of the back of his van and through word of mouth. In November, he launched JesusHatesObama.com. The website lists a Las Vegas, Nevada, address on its “Contact Us” page.

He said he submitted the no-frills ad, which features bobble-head dolls of Jesus Christ and President Barack Obama, in November and January and was rejected both times.

Ad space for the Super Bowl sold out in November.

The ad encouraged viewers to go to the JesusHatesObama.com site to buy merchandise, mostly T-shirts with messages including, “Jesus Loves You but hates Obama.”

- CNN Belief Blog Co-Editor

Filed under: Barack Obama • Jesus • Politics • Sports

soundoff (83 Responses)
  1. Dan

    I am highly ashamed of the proposed advertisement, t-shirts, and company as a Christian and an Obama supporter. Jesus loves all. He hated NO ONE! He said to LOVE your enemies, showing the hypocrisy of this man. He also took the Lord's name in vain, which breaks a commandment. Hypocrisy was probably Jesus' top pet peeve as he told people to not be like the hypocrites (various times in scripture and mentioned in several ways). Barack Obama chose his faith as a Christian because of Jesus and his example to the world (I don't remember his exact words, but they were along those lines).
    PLEASE let me be clear- this man selling shirts is a hypocrite innacurately demonstrating Jesus and is DEFINITELY NOT representing Christianity accurately.
    Think first, then act. What would Jesus do?

    February 10, 2011 at 1:08 am |
  2. Bill Maruca

    You've given this clown exactly what he wanted – a fortune's worth of free advertising he never could have afforded otherwise.

    February 9, 2011 at 2:26 pm |
  3. Pat

    Richard Belfry would be harshly criticized by some Christian groups for protraying Jesus as a bobble-headed figure. The only people who would agree with Belfry are Fred Phelps and his WBC cult. But then, of course, they hate everything.

    February 7, 2011 at 1:21 pm |
  4. June

    Jesus loves Obama and put him in office. Pray for him, and for the changes you may want in this country. That is the most effective way to implement God's will for any issue out there. "Ask, and you shall receive.'

    February 6, 2011 at 5:23 am |
  5. New Order

    Why don't you try to advertise with the Chick fil a peolpe , they have christian values

    February 5, 2011 at 5:15 pm |
  6. katiehg8

    Not sure why everyone is using this to say "Oh, Christianity is so hypocritical, thank God I don't believe in him." This is not a "Christian" thing at all – the guy is just trying to make a buck with an eye-catching slogan – he even said so, so why are we confused??

    January 29, 2011 at 6:50 pm |
  7. dogs rule

    Every good Southern Baptist knows that Jesus hates everyone but Baptists. Did you not know that?

    January 27, 2011 at 9:54 am |
  8. Willby

    Newyorker, Jesus would be grieved by what people who call themselves Christians (and indeed maybe even some real Christians) do this day. It breaks my heart, it really does.
    Tallulah13, I wish you would meet a true, devout Christian. It should be that Christians are the most loving people you meet with the most real moral compass on earth. History shows Christians dying in this way, and they still die this way today, though not as much in America.
    GB, I admit I don't know where you're coming from, but not all church-goers are saved Biblically-speaking. 1 Corinthians 5 lays says to expel from the church the person who calls himself a Christian but lives unrepentantly immorally. Note that the Bible does not say to do this to immoral people who don't call themselves Christians. Jesus called sinners to repent, but he still befriended these sinners. It was the religious hypocrites that he was hard on.
    So here is my question for the Atheists: Do you think child sacrifice is wrong for everyone?

    January 26, 2011 at 9:29 pm |
    • Have we learned nothing?

      The church won't expel anybody with money.

      January 29, 2011 at 7:41 pm |
  9. GB

    Jesu truly hates Obama. And Jesus is in love with George Bush, John MaCain,...GOP, all church-goers, evangilicals,...

    January 26, 2011 at 3:08 pm |
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About this blog

The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.