Apple triggers 'religious' reaction in fans' brains, report says
At product launches, Apple store employees cheer for the first customers to buy the company's latest gadgets.
May 20th, 2011
12:16 PM ET

Apple triggers 'religious' reaction in fans' brains, report says

By Mark Milian, CNN

(CNN) - Next time Grandma asks why you're going to the mall on Sunday morning instead of church, tell her you're going to Apple Chapel.

For Apple fans, the brand triggers a reaction in the brain that's not unlike that of religious devotees, according to a BBC documentary series that cites neurological research.

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- CNN Belief Blog

Filed under: Culture & Science

soundoff (23 Responses)
  1. James Black


    June 3, 2011 at 7:49 pm |
  2. Jesus


    May 21, 2011 at 7:10 am |
  3. Adelina

    Religious experiences cannot be measured by brain activities alone. It's a spirituasl thing – of the other world. But we know humans foolishly worship things a lot, or even self. Only the Creator and Savior God deserves worship, no other. Worshipping any other en-ti-ty is foolishness and idolatory.

    May 20, 2011 at 11:08 pm |
    • bp

      your assuming something called a spirir or soul even exists. I call it electrical and chemical reactions within our brains that travel and jump synaspes that form cohesive thought pattens... you call it a ghost that lives in our bodies.... which one has more scientific backing? I forgot.

      May 22, 2011 at 5:12 pm |
  4. tallulah13

    I love my Mac. I love all my Apple products. How does loving Apple differ from religion? You can actually prove that Steve Job exists.

    (Ironically, I'm am writing this on a PC. My Mac Mini died and I couldn't afford a proper replacement. This little PC is a trooper, but I've had to change email accounts, due to spamming issues I never had on my Mac.).

    May 20, 2011 at 10:22 pm |
  5. frank

    I get the same neuron firing pattern when i see p.ron.

    May 20, 2011 at 5:38 pm |
  6. Realilty

    All because Apple rhymes with chapel !!!

    May 20, 2011 at 3:09 pm |
  7. SeanNJ

    *sigh* Steve Jobs is not god...he's a ninja.

    May 20, 2011 at 2:14 pm |
  8. David Johnson

    From the article:
    "For Apple fans, the brand triggers a reaction in the brain that's not unlike that of religious devotees, according to a BBC doc_umentary series that cites neurological research."

    From the religious pukes:
    "I can feel my god in my heart. I know He exists!"

    God(s) do not exist. It is just "you". LOL


    May 20, 2011 at 2:09 pm |
  9. John B

    Who didn't already know this?

    May 20, 2011 at 2:07 pm |
  10. hilltop

    Further indication that deep within everyone of us a longing for something epic. A god size void that can only be satisfied by the truth. Truth is more than the meanderings of human effort. Truth is a person. His name is Jesus Christ. Only He can satisfy that place in your heart.

    May 20, 2011 at 1:20 pm |
    • Doc Vestibule

      Either Jesus or an Ipad2, apparantly.

      May 20, 2011 at 1:36 pm |
    • Frank

      Steve Jobs is God

      May 20, 2011 at 1:53 pm |
    • civiloutside

      I'm sorry, but someone having religious feelings about something that is not your god is in no way proof that your god exists. It's like saying that my attraction to my wife is proof that Jessica Rabbit exists.

      May 20, 2011 at 1:54 pm |
    • ScottK

      "A god size void" What size is God btw?

      May 20, 2011 at 2:55 pm |
    • Peace2All


      Hey -hilltop...

      You Said: "A god size void that can only be satisfied by the truth. Truth is more than the meanderings of human effort. Truth is a person. His name is Jesus Christ. Only He can satisfy that place in your heart."

      Seems that the -fmri- scans may say differently, yes...? Apparently, an iphone, etc... may work as well as far as satisfying some.


      May 20, 2011 at 7:29 pm |
  11. JohnR

    I'm sure the same could be said of sports fans, car aficianados, etc, etc

    May 20, 2011 at 12:59 pm |
  12. Doc Vestibule

    Now let us all say robot grace.

    May 20, 2011 at 12:48 pm |
  13. civiloutside

    So should we take the tendency for certain people to get religious feelings about Apple as evidence for the legitimacy of claims that Steve Jobs is god?

    May 20, 2011 at 12:34 pm |
    • Adelina

      Isn't he sick? He should believe in Jesus and receive eternal life. Money and talents are dung in facing death.

      May 20, 2011 at 11:10 pm |
  14. The Bobinator

    Everyone likes to feel that they have "one upped" everyone else. Mac makes users feel special and has built this whole concept that PC's are unreliable and not hip. People buy into that as sad as that is.

    Typically Mac purchasers are people who want to show off their mac to people saying "Look, I bought a mac." To most people in the IT field who have a clue, we're fairly unimpressed and generally say "You bought last year's PC for $500 more then this years model because it's shiny." 🙂

    May 20, 2011 at 12:31 pm |
  15. Peace2All

    I am not surprised at all at the neurological research showing that the same parts of the the brain, 'light up.,' whether it is an image of a Mac or a religious deity.

    I'm fairly certain that we could confidently generalize that many, many other things, and people that are shown to different individuals, will have their brains 'light up' on the (fmri) just as well.

    Everyone has their neurological and cognitive associations that will 'evoke' these kinds of responses.


    May 20, 2011 at 12:27 pm |
  16. The Bobinator

    The difference between a Mac and a PC is the OS mostly. You don't like the windows OS, more power to you. Just be advised that you're probably dropping an extra $500 for it.

    People who buy Mac buy for the cache. Something I've never understood, I'd prefer to spend that cash on upgrades to my PC, like a SSD which will have my system boot in 15 seconds. Or more ram. Or a better video card to run all the games that aren't available on a Mac.

    What Mac does well is sell to people who don't have a clue about PC's. Their simple intuitive design and low crash rate are good for grandma and grandpa who can't handle tech.

    So, short story. You tech savy, get a PC. If you're not, get a Mac. If you're really tek savy, get Linux. 😛

    May 20, 2011 at 12:27 pm |
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The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.