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Is America ready for a Mormon president?
Mitt Romney announcing his presidential candidacy in New Hampshire on Thursday.
June 2nd, 2011
03:04 PM ET

Is America ready for a Mormon president?

By Dan Gilgoff, CNN.com Religion Editor

(CNN) - Mitt Romney’s campaign team knows that his Mormon faith scared off Republican voters the last time he ran for president.

But they believe a lot has changed in the last four years.

For starters, Romney is now much better known. The former Massachusetts governor campaigned hard in the 2008 primaries – even addressing his Mormonism head-on in a major speech — and has stayed in the public eye since, popping up on late-night talk shows and on cable news channels.

Romney’s Mormonism, the thinking goes, is less exotic than it was four years ago because the candidate is more familiar.

Plus, unlike in 2008, there’s a Democrat in the White House for Republican voters to unite against. The Romney camp hopes the Obama factor will boost support for a battle-tested candidate who’s shown he can raise the hundreds of millions of dollars White House bids require, regardless of the candidate’s religious affiliation.

And unlike the 2008 Republican primaries, when George W. Bush was in the White House and debate over the wars in Iraq and Afghanistan loomed large, next year’s elections are poised to hang on the economy. Not a bad time, maybe, for a guy with a Harvard MBA and a career spent turning around financially troubled companies and the 2002 Winter Olympics in Salt Lake City, Utah.

“The country’s really in a tough situation — the economy’s in a bad place and so people suddenly think that a guy with Mitt Romney’s capacity and experience looks a lot more attractive than he did four years ago,” says Mark DeMoss, a senior adviser to Romney’s campaign, which launched Thursday.

“That makes his faith much less of an issue than it was four years ago,” says DeMoss, who is tasked with helping Romney woo evangelical voters, a huge chunk of the GOP base and a constituency that’s historically been wary of Mormonism.

Whether DeMoss is right may make the difference in whether Romney, the current Republican frontrunner based on polls and fundraising, can actually win the Republican nomination and, ultimately, the White House.

But Romney may not be the only Mormon running for president. Former Utah Gov. Jon Huntsman is seriously flirting with a presidential bid.

Huntsman, Obama’s former ambassador to China, recently took a five-day swing through New Hampshire, site of the first-in-the-nation Republican primary, and has hired staff in South Carolina, another key primary state.

The prospect of a Huntsman campaign means the nation could see an unprecedented test of whether the GOP — and, perhaps, the rest of the country — is ready for a Mormon president in an era when candidates’ religious beliefs have become weighty campaign issues.

The Church of Jesus Christ of Latter-day Saints, as the Mormon Church is officially known, certainly seems eager for Mormonism to be less an issue in the presidential race than it was for Romney in 2008

“Recent media coverage seems to lean toward the conclusion that among many Americans, faith will be less of an issue in this election than it was in 2008,” church spokesman Michael Purdy said in a statement to CNN. “But it’s really for others to speculate on this.”

Public opinion polls suggest a lingering bias against Mormon candidates. A survey released Thursday by the Pew Research Center found that a quarter of American adults admit to being less likely to vote for a Mormon candidate for president.

The survey found that resistance to Mormon candidates was even higher among two groups: liberal Democrats and evangelicals, who overwhelmingly vote Republican. One in three white evangelicals said they were less likely to support a Mormon candidate.

That creates a stiff headwind for Romney and Huntsman, given evangelicals’ primary power. In 2008, evangelicals accounted for 60 percent of Republican voters in Iowa, home to the first-in-the-nation presidential caucuses, and in South Carolina, whose primaries come hard on the heels of New Hampshire’s.

In 2008, Romney’s Mormonism “was a real factor in Iowa and South Carolina that predisposed many potential voters to never to consider Romney or hear his message,” said Gary Marx, who directed conservative outreach for Romney the last time he ran.

That year, Romney placed second in Iowa and fourth in South Carolina behind then-frontrunner Mike Huckabee – a Baptist preacher who won major evangelical support.

Though Mormons consider themselves to be Christians, many evangelicals consider the Latter-day Saints to be a cult.

Evangelicals object to the Mormon belief that the Book of Mormon is the revealed word of God and to such Mormon practices as proxy baptisms for the dead. Evangelicals and Mormons also compete for converts.

Many evangelical leaders have discouraged their followers from translating such differences into opposition to Mormon candidates. But that message isn’t always heeded.

“I don’t think it’s much of an issue among the leadership in evangelical circles,” Michael Farris, an influential evangelical activist, says of Mormon candidates. “But I don’t know if that is always true at the grassroots level.”

Richard Land, who directs public policy for the Southern Baptist Convention, the country’s largest evangelical denomination, says evangelicals could coalesce around Romney but that the conditions would have to be just right.

“If Southern Baptists have a choice between an evangelical candidate, a Catholic and a Mormon and all three appear to be equally conservative and equally likely to beat Barack Obama, they’ll vote for the evangelical,” says Land, who has informally advised Romney on how to deal with his faith on the campaign trail.

“If there’s no such evangelical [in the] race, they’ll vote for the Catholic,” he says, “But if there’s no other candidate who’s likely to beat Obama, they’ll vote for the Mormon.”

Former Minnesota Gov. Tim Pawlenty, an evangelical, and former House Speaker Newt Gingrich, a Catholic, are running for the GOP nomination.

Beyond theological challenges, conservative activists like Land and Farris say Romney faces skepticism among religious conservatives because he once supported abortion rights and signed a healthcare law in Massachusetts that critics say represented a dramatic government overreach.

But those close to Romney argue that Huckabee’s decision not to enter the 2012 race creates an opportunity for Romney to pick up more evangelical support. Or, they say, it could wind up splitting evangelical voters among multiple primary candidates, making evangelicals a less potent force.

DeMoss, a Christian public relations executive who also helped Romney with evangelical outreach in 2008, says one of the victories from the last campaign was that no big-name evangelical came out against Romney over his Mormonism. This time, DeMoss is working to get some evangelical leaders to go a step further and publicly support Romney.

After Romney’s 2008 defeat, one nationally known evangelical leader privately told DeMoss that he’d voted for Romney in the primaries.

“I remember thinking, it would have been nice if somebody else knew that,” says DeMoss, who believes such revelations would have made more evangelicals comfortable supporting a Mormon candidate.

Huntsman’s entry into the presidential race could make Mormonism less of an issue if it has a mainstreaming effect. But the two candidates’ religious affiliations could play out quite differently.

Romney has long been active in the Church of Jesus Christ of Latter-day Saints (LDS), having occupied Mormon leadership positions like bishop (the rough equivalent of a lay pastor) and stake president (someone who oversees groups of Mormon congregations).

“I believe in my Mormon faith and I endeavor to live by it,” Romney said in a December 2007 speech in which he addressed his Mormonism. “My faith is the faith of my fathers — I will be true to them and to my beliefs.”

Huntsman, like Romney, spent two years abroad as a Mormon missionary but has kept some distance from the LDS church. As governor of Utah, he loosened liquor laws that had been inspired by Mormon orthodoxy and broke with his church in signing a law allowing civil unions for gay couples.

In a recent television interview, Huntsman affirmed his Mormon faith but added that Mormonism is “a very diverse and heterogeneous cross-section of people. ... I probably add to that diversity somewhat.”

A Huntsman adviser who often deals with the media declined to respond to requests for comment.

Matthew Bowman, an editor at a Mormon studies journal called Dialogue, says Huntsman hails from a slightly younger generation of Mormons who are less defensive about their Mormonism.

“Huntsman is a Mormon who thinks of his faith not as something that separates him from American culture or as something he has to defend or explain away, which is what Romney did,” says Bowman. “Romney is always hyperaware of his Mormonism.”

That means Huntsman may face fewer questions about his Mormonism should he run.

The LDS church, for its part, says its policy is to steer clear of electoral politics. Some church observers say the controversy the church generated by supporting California’s 2008 gay marriage ban, Proposition 8, exacerbated its political reticence.

At the same time, the church has capitalized on increased attention paid to Mormonism - provoked by everything from Romney’s 2008 campaign to the current hit Broadway musical, “Book of Mormon” - with a succession of public awareness campaigns.

The church website Mormon.org, for example, was recently revamped with an eye toward educating non-Mormons about the religion. The site features video profiles of Mormons from different walks of life.

“The message of these ads is that members of the Church of Jesus Christ of Latter-Day Saints are your friends and neighbors,” says Purdy, the church spokesman. “We are professionals and tradespeople, artists and teachers and everything in between.”

Put another way, the message is that Mormons are normal, everyday Americans.

With the Republican primary race finally starting in earnest, the nation is about get a major glimpse into whether GOP voters agree.

- CNN Belief Blog Co-Editor

Filed under: Mitt Romney • Mormonism • Politics

soundoff (3,046 Responses)
  1. Ryan

    No way in heck is America ready for a Mormon president. Being from Utah and being non-Mormon I've seen how screwed things can get when the "church" gets involved with politics even when it is said to be uninvolved. There are so many unknowns about the Mormon "religion" you never know how people are going to act because of various vows and oaths they've taken in the LDS Temple. I would never trust Romney as a president because without a doubt he would be getting his advice solely from his bishop and the LDS President, who would push their agendas even if they are contrary to the nations well being, NOT his cabinet, Senate, Congress, or the American people.

    June 2, 2011 at 5:47 pm |
    • Artist

      Ryan

      No way in heck is America ready for a Mormon president. Being from Utah and being non-Mormon I've seen how screwed things can get when the "church" gets involved with politics even when it is said to be uninvolved. There are so many unknowns about the Mormon "religion" you never know how people are going to act because of various vows and oaths they've taken in the LDS Temple. I would never trust Romney as a president because without a doubt he would be getting his advice solely from his bishop and the LDS President, who would push their agendas even if they are contrary to the nations well being, NOT his cabinet, Senate, Congress, or the American people.

      -----

      I have friends in SLC and lower part of Utah. You want to a taste of a Mormon President, look how Utah politics operates. This cult was barely created and people think we should have a President aligned with the newly formed cult????? Maybe these voters are crazier than the mormons?

      June 2, 2011 at 6:25 pm |
  2. Dorstin

    We have a Muslim president now, what's the issue? Just another full front attack by the press to shoot down any Republican contender.

    June 2, 2011 at 5:47 pm |
    • bg in oregon

      Is this a joke?

      June 2, 2011 at 5:56 pm |
  3. Barking Alien

    I don't care what religious denomination our president is. The irony is his own party is not ready for a Mormon candidate. The reilgious conservatives will never accept a Mormon candidate.

    June 2, 2011 at 5:47 pm |
  4. Jacksonhunter31

    Two words: Magic Underpants.

    June 2, 2011 at 5:46 pm |
    • Nonimus

      Magic necklaces
      Magic buildings
      Magic chants
      What's the difference?

      June 2, 2011 at 5:48 pm |
  5. Jim (retired AF colonel)

    The far right-wing Republicans are racist, bigoted people. They'll have a really tough choice: do they vote for the black man or for the Mormon? I bet they hate blacks more than Mormons.

    June 2, 2011 at 5:46 pm |
    • Mormons-RA-Cult

      It is neither racist nor bigoted to not want a cult member as your leader. Just by the fact he is dumb enough to fall for being a Mormon proves he is not smart enough to be President.

      June 2, 2011 at 5:50 pm |
    • Mark

      Schmuck.

      June 2, 2011 at 5:51 pm |
    • Dorstin

      You just ignorant!

      June 2, 2011 at 5:51 pm |
  6. joaquin banuelos

    It will never happen. Americans have a hard enough time electing a Catholic. Can you imagine what the Evangelicals will think once their pastors start telling them of the evils of Mormonism?

    June 2, 2011 at 5:45 pm |
  7. shelou

    I do consider religious views when voting, if within one's church/religious practices/personal beliefs, they limit the calling, rights, and role of women.

    June 2, 2011 at 5:43 pm |
  8. 1plus1

    I'll vote for MItt only if we can get multiple wives.

    June 2, 2011 at 5:43 pm |
    • Mormons-RA-Cult

      Why on earth would you want multiple women yelling at you to take out the trash?

      June 2, 2011 at 5:44 pm |
    • 1plus1

      good point

      June 2, 2011 at 5:45 pm |
  9. SilverHair

    When one wears their beliefs on their sleeve, eyelids, or written elsewhere to exclusion of all other beliefs, it's time to get a real atheist.

    June 2, 2011 at 5:42 pm |
  10. Chedar

    Jon Hunstman Jr. Is what the democrat fear the most. He can bring all the american together (Except of course the Tea Partier and Ryan the "Voucher guy".

    June 2, 2011 at 5:42 pm |
  11. Mormons-RA-Cult

    Please tell me Americans are not yet dumb enough to vote for someone who is stupid enough to fall for a totally bogus religion.

    June 2, 2011 at 5:42 pm |
    • Peace2All

      Hmmm... "bogus" vs. what... "real" religions...?

      You might want to think that one through a bit.

      Respectfully,

      Peace...

      June 2, 2011 at 5:47 pm |
    • Greg

      Yeah, dumb enough to graduate from both Harvard Law and Harvard Business near the top of his class. You're a joke.

      June 2, 2011 at 5:52 pm |
  12. PJ

    NO!! It is a cult with definitive punishments for anyone who deviates from its teachings which means the President would either have to give up his religion or go along with Church teachings in terms of policy. Romney is a perfect example. Bishop Romney quickly changed his support for Gay Rights when he decided to run for President.

    June 2, 2011 at 5:41 pm |
  13. Bill

    Richard Nixon was a Quacker, John Kennedy a Catholic, Dwight Eisenhower a Jehova's Witness, Lincoln wasn't religious as far as I know, Both Adams, Fillmore and Taft were Unitarians (which to me is not a religion) and Garfield, Johnson and Reagan were Disciples of Christ. So what is the big deal is he is a Mormon?

    June 2, 2011 at 5:41 pm |
    • Dorstin

      You forgot about Obama being a Muslim.

      June 2, 2011 at 5:48 pm |
    • Terre

      Quacker? Do you mean a duck? LOL, It's Quaker.

      June 2, 2011 at 5:55 pm |
    • Antigoglin

      no both Adams were congregationalists. Very similar to evangelicals without the emoting.

      June 2, 2011 at 6:19 pm |
  14. bg in oregon

    Hmmm ….my imaginary friend is better than your imaginary friend …..gimme a break.

    June 2, 2011 at 5:38 pm |
  15. mightyfudge

    Tomato, tomahto. Which version of the lie he believes doesn't really matter, only that he believes it.

    June 2, 2011 at 5:38 pm |
  16. CSnord

    And so it begins. The press will keep dangling this out there on decently regular intervals to ensure the maximum exposure in the hope of torpedoing his candidacy.The press is in love with Obama and Romney represents a clear threat to their man. Mormon or not, he IS highly qualified for the position - far more so than most of the other Republicans in contention. Palin anyone?

    June 2, 2011 at 5:36 pm |
  17. Mike

    This is a blatantly discriminatory question. To even ask the question is implying there is a reason people shouldn't want a Mormon president. I thought we got over this kind of thing with Kennedy's Catholicism?

    June 2, 2011 at 5:36 pm |
    • Mormons-RA-Cult

      Sorry, in no possible way is it discriminatory to not want a cult member as your leader.

      June 2, 2011 at 5:46 pm |
  18. Steevn

    No, absolutely not. Changing perceptions mean lying about what your intentions are to get into the office. Then you go on as your normally would. This has been done too much in the last several elections. America needs a REAL leader. No contender at this point has what it takes. Just my opinion...

    June 2, 2011 at 5:35 pm |
  19. BobZemko

    Mitt Romney: " I hate Obama because:
    1. He's a Democrat
    2, He's popular
    3. He's educated
    4. He's doing a good job fixing the mess of the former Republican president
    5. The mark of Cain.

    June 2, 2011 at 5:34 pm |
    • Dorstin

      Where you getting your Kool-Aid from? Expand you reading choices for a clearer view.

      June 2, 2011 at 5:49 pm |
  20. Ruth

    I don't care what his religion is. Quite frankly, as an Independent, he is the only GOP candidate I would consider voting for. I'm not happy with Obama but I think he's better than the other GOP candidates. If the GOP wants to win they will nominate Romney.

    June 2, 2011 at 5:33 pm |
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The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.