Is America ready for a Mormon president?
Mitt Romney announcing his presidential candidacy in New Hampshire on Thursday.
June 2nd, 2011
03:04 PM ET

Is America ready for a Mormon president?

By Dan Gilgoff, CNN.com Religion Editor

(CNN) - Mitt Romney’s campaign team knows that his Mormon faith scared off Republican voters the last time he ran for president.

But they believe a lot has changed in the last four years.

For starters, Romney is now much better known. The former Massachusetts governor campaigned hard in the 2008 primaries – even addressing his Mormonism head-on in a major speech — and has stayed in the public eye since, popping up on late-night talk shows and on cable news channels.

Romney’s Mormonism, the thinking goes, is less exotic than it was four years ago because the candidate is more familiar.

Plus, unlike in 2008, there’s a Democrat in the White House for Republican voters to unite against. The Romney camp hopes the Obama factor will boost support for a battle-tested candidate who’s shown he can raise the hundreds of millions of dollars White House bids require, regardless of the candidate’s religious affiliation.

And unlike the 2008 Republican primaries, when George W. Bush was in the White House and debate over the wars in Iraq and Afghanistan loomed large, next year’s elections are poised to hang on the economy. Not a bad time, maybe, for a guy with a Harvard MBA and a career spent turning around financially troubled companies and the 2002 Winter Olympics in Salt Lake City, Utah.

“The country’s really in a tough situation — the economy’s in a bad place and so people suddenly think that a guy with Mitt Romney’s capacity and experience looks a lot more attractive than he did four years ago,” says Mark DeMoss, a senior adviser to Romney’s campaign, which launched Thursday.

“That makes his faith much less of an issue than it was four years ago,” says DeMoss, who is tasked with helping Romney woo evangelical voters, a huge chunk of the GOP base and a constituency that’s historically been wary of Mormonism.

Whether DeMoss is right may make the difference in whether Romney, the current Republican frontrunner based on polls and fundraising, can actually win the Republican nomination and, ultimately, the White House.

But Romney may not be the only Mormon running for president. Former Utah Gov. Jon Huntsman is seriously flirting with a presidential bid.

Huntsman, Obama’s former ambassador to China, recently took a five-day swing through New Hampshire, site of the first-in-the-nation Republican primary, and has hired staff in South Carolina, another key primary state.

The prospect of a Huntsman campaign means the nation could see an unprecedented test of whether the GOP — and, perhaps, the rest of the country — is ready for a Mormon president in an era when candidates’ religious beliefs have become weighty campaign issues.

The Church of Jesus Christ of Latter-day Saints, as the Mormon Church is officially known, certainly seems eager for Mormonism to be less an issue in the presidential race than it was for Romney in 2008

“Recent media coverage seems to lean toward the conclusion that among many Americans, faith will be less of an issue in this election than it was in 2008,” church spokesman Michael Purdy said in a statement to CNN. “But it’s really for others to speculate on this.”

Public opinion polls suggest a lingering bias against Mormon candidates. A survey released Thursday by the Pew Research Center found that a quarter of American adults admit to being less likely to vote for a Mormon candidate for president.

The survey found that resistance to Mormon candidates was even higher among two groups: liberal Democrats and evangelicals, who overwhelmingly vote Republican. One in three white evangelicals said they were less likely to support a Mormon candidate.

That creates a stiff headwind for Romney and Huntsman, given evangelicals’ primary power. In 2008, evangelicals accounted for 60 percent of Republican voters in Iowa, home to the first-in-the-nation presidential caucuses, and in South Carolina, whose primaries come hard on the heels of New Hampshire’s.

In 2008, Romney’s Mormonism “was a real factor in Iowa and South Carolina that predisposed many potential voters to never to consider Romney or hear his message,” said Gary Marx, who directed conservative outreach for Romney the last time he ran.

That year, Romney placed second in Iowa and fourth in South Carolina behind then-frontrunner Mike Huckabee – a Baptist preacher who won major evangelical support.

Though Mormons consider themselves to be Christians, many evangelicals consider the Latter-day Saints to be a cult.

Evangelicals object to the Mormon belief that the Book of Mormon is the revealed word of God and to such Mormon practices as proxy baptisms for the dead. Evangelicals and Mormons also compete for converts.

Many evangelical leaders have discouraged their followers from translating such differences into opposition to Mormon candidates. But that message isn’t always heeded.

“I don’t think it’s much of an issue among the leadership in evangelical circles,” Michael Farris, an influential evangelical activist, says of Mormon candidates. “But I don’t know if that is always true at the grassroots level.”

Richard Land, who directs public policy for the Southern Baptist Convention, the country’s largest evangelical denomination, says evangelicals could coalesce around Romney but that the conditions would have to be just right.

“If Southern Baptists have a choice between an evangelical candidate, a Catholic and a Mormon and all three appear to be equally conservative and equally likely to beat Barack Obama, they’ll vote for the evangelical,” says Land, who has informally advised Romney on how to deal with his faith on the campaign trail.

“If there’s no such evangelical [in the] race, they’ll vote for the Catholic,” he says, “But if there’s no other candidate who’s likely to beat Obama, they’ll vote for the Mormon.”

Former Minnesota Gov. Tim Pawlenty, an evangelical, and former House Speaker Newt Gingrich, a Catholic, are running for the GOP nomination.

Beyond theological challenges, conservative activists like Land and Farris say Romney faces skepticism among religious conservatives because he once supported abortion rights and signed a healthcare law in Massachusetts that critics say represented a dramatic government overreach.

But those close to Romney argue that Huckabee’s decision not to enter the 2012 race creates an opportunity for Romney to pick up more evangelical support. Or, they say, it could wind up splitting evangelical voters among multiple primary candidates, making evangelicals a less potent force.

DeMoss, a Christian public relations executive who also helped Romney with evangelical outreach in 2008, says one of the victories from the last campaign was that no big-name evangelical came out against Romney over his Mormonism. This time, DeMoss is working to get some evangelical leaders to go a step further and publicly support Romney.

After Romney’s 2008 defeat, one nationally known evangelical leader privately told DeMoss that he’d voted for Romney in the primaries.

“I remember thinking, it would have been nice if somebody else knew that,” says DeMoss, who believes such revelations would have made more evangelicals comfortable supporting a Mormon candidate.

Huntsman’s entry into the presidential race could make Mormonism less of an issue if it has a mainstreaming effect. But the two candidates’ religious affiliations could play out quite differently.

Romney has long been active in the Church of Jesus Christ of Latter-day Saints (LDS), having occupied Mormon leadership positions like bishop (the rough equivalent of a lay pastor) and stake president (someone who oversees groups of Mormon congregations).

“I believe in my Mormon faith and I endeavor to live by it,” Romney said in a December 2007 speech in which he addressed his Mormonism. “My faith is the faith of my fathers — I will be true to them and to my beliefs.”

Huntsman, like Romney, spent two years abroad as a Mormon missionary but has kept some distance from the LDS church. As governor of Utah, he loosened liquor laws that had been inspired by Mormon orthodoxy and broke with his church in signing a law allowing civil unions for gay couples.

In a recent television interview, Huntsman affirmed his Mormon faith but added that Mormonism is “a very diverse and heterogeneous cross-section of people. ... I probably add to that diversity somewhat.”

A Huntsman adviser who often deals with the media declined to respond to requests for comment.

Matthew Bowman, an editor at a Mormon studies journal called Dialogue, says Huntsman hails from a slightly younger generation of Mormons who are less defensive about their Mormonism.

“Huntsman is a Mormon who thinks of his faith not as something that separates him from American culture or as something he has to defend or explain away, which is what Romney did,” says Bowman. “Romney is always hyperaware of his Mormonism.”

That means Huntsman may face fewer questions about his Mormonism should he run.

The LDS church, for its part, says its policy is to steer clear of electoral politics. Some church observers say the controversy the church generated by supporting California’s 2008 gay marriage ban, Proposition 8, exacerbated its political reticence.

At the same time, the church has capitalized on increased attention paid to Mormonism - provoked by everything from Romney’s 2008 campaign to the current hit Broadway musical, “Book of Mormon” - with a succession of public awareness campaigns.

The church website Mormon.org, for example, was recently revamped with an eye toward educating non-Mormons about the religion. The site features video profiles of Mormons from different walks of life.

“The message of these ads is that members of the Church of Jesus Christ of Latter-Day Saints are your friends and neighbors,” says Purdy, the church spokesman. “We are professionals and tradespeople, artists and teachers and everything in between.”

Put another way, the message is that Mormons are normal, everyday Americans.

With the Republican primary race finally starting in earnest, the nation is about get a major glimpse into whether GOP voters agree.

- CNN Belief Blog Co-Editor

Filed under: Mitt Romney • Mormonism • Politics

soundoff (3,046 Responses)
  1. hih

    I suppose it would be better he lie and say he is a sunday afternoon christian?

    June 2, 2011 at 9:17 pm |
    • If we were ready for a Black Muslim President...

      then we're ready for a Mormon President.

      Romney = Experience
      Obama = ZERO Experience

      Can you hear me now???? LOL!

      June 2, 2011 at 9:20 pm |
  2. Whatever

    Well, we have a muslim one now...so why the hell not?

    June 2, 2011 at 9:16 pm |
    • Mark from Middle River

      A guy named Mark already said that ... try to be a leader in your post not a echo.

      June 2, 2011 at 9:18 pm |
    • Andrew

      You lying imbecile. He's Christian, stop lying about the president, racist!

      June 2, 2011 at 9:19 pm |
    • Bookenz


      June 2, 2011 at 9:19 pm |
    • Thinker

      Um, I hate to burst your bubble, but the President is not a Muslim; he's a Christian. It might be a good idea for you to actually learn the facts before you spread the lies.

      June 2, 2011 at 9:20 pm |
    • Ruthie

      Oh please, whatever, get over yourself. What makes you think Obama is Moslem. He said he's a Christian and that settles it for me.

      June 2, 2011 at 9:21 pm |
    • Yeah - A "Christian" President who NEVER goes to church....

      Do the math. How hilarious was it in the summer of 2009 when the Iranians were protesting in the streets and then being butchered by the Iranian dictator.....and Obama DID NOTHING. Absolutely hilarious! Having said that, he did win the Nobel Peace Prize for....um, er......he won the Nobel Peace Prize for.....ummmmm......oh, snap!!! That's right, he won the Nobel Peace Prize for DOING NOTHING! Now THAT is funny stuff.

      June 2, 2011 at 9:23 pm |
    • Ralph

      Ignorance must be bliss...Obama has stated several times he is Christian. I don't understand why it matters what religion they are as long as they are the right person for the job.

      June 2, 2011 at 9:23 pm |
    • Howard

      Your Iran example that supposedly proves that Obama is Muslim does not make a bit of sense. Maybe if you wrote a little more coherently we could understand what you meant. However, any justification for why Obama is a Muslim inherently makes no sense anyways.

      June 2, 2011 at 9:27 pm |
  3. BabsinPA

    Gee, I don't know, CNN, when Obama ran did you ask if this country was ready for a man who spent 20 years in a church with a pastor who preached Black Liberation Theology?

    June 2, 2011 at 9:16 pm |
    • Cehpo

      Exactly. Spot on.

      June 2, 2011 at 9:23 pm |
    • Jay

      No, but racist like you were asking: are we ready for a black president?

      June 2, 2011 at 9:29 pm |
  4. df

    and that people is probably the next president

    June 2, 2011 at 9:16 pm |
  5. hostage707

    Not going to vote a RINO in. No thanks. Might as well vote for another demo.

    June 2, 2011 at 9:16 pm |
  6. bigboxes

    Mormon yes. Moron no.

    June 2, 2011 at 9:15 pm |
  7. LetsBeReal

    NOTHING would be worse than what we have now.

    June 2, 2011 at 9:15 pm |
    • Thinker

      Actually, we've had worse. Look at 2000-2008. How do you think we actually got into this mess in the first place?

      June 2, 2011 at 9:22 pm |
  8. Army

    Please don't let a Mormon become president of the United States. It's bad enough that society has been tolerant of their religion which is likened to a cult following or a way of life. Although many Mormons I've met were "nice" people and well mannered, their tight knit community is a threat to the mainstream American way of life.

    Make no mistake about it. In the future, the Mormon religion will cause cultural clashes with America. As Mormons continue to populate exponentially, they will reach a certain "critical mass" where they will gain political influence and impose their cultural will on others. Mormons will be the next wave of religion clashes (Christianity versus Mormonism) in this country once they reach critical mass in numbers.

    June 2, 2011 at 9:14 pm |
    • Mark from Middle River

      ...and folks said that within the month to a year after Obama was elected his policies would cause black vs white race riots.

      good grief dude..

      June 2, 2011 at 9:17 pm |
    • Castor

      Yeah, kind of like the gays.

      June 2, 2011 at 9:19 pm |
    • Tyler


      Out of concern for your sanity, I can only say that I hope you were being sarcastic.

      June 2, 2011 at 9:21 pm |
    • Howard

      Right, Army. The Church of Latter Day Saints, especially with its exponentially growing population, has posed a great threat to America the last 180 years...

      June 2, 2011 at 9:22 pm |
    • Relax

      Calm down. You clearly have spent too much time in your Mom's basement, but that was one of the most entertaining theories I've heard in a while. While Mormons will increase their influence, you will be able to keep doing your thing man.

      June 2, 2011 at 9:34 pm |
    • ladyblueyes22

      Really? Why can't Romney do his duty to Country M-F, sometimes Saturday, and his Duty to God on Sundays? Just because he prays to God in the Name of Christ doesn't mean that he will be like Hitler and lead all other religions into the gas chambers. Get a grip! He believes and lives his religion – not to harm others, but to try to perfect himself by following in Christs footsteps as he believes. Cult? Really? If that is the case, then so are all other religions! Catholicism wasn't started by Peter. WHO CARES HIS RELIGION? Can he lead us out of this mess our country is in? I think perhaps he can. I look forward to hearing more about his views.

      Or I could be just as stupid as some of the other voters were who voted for Obama because he was black: I could vote for Sarah Palin because she's a woman. Wait – would that be part of a 'cult'???

      June 4, 2011 at 3:09 am |
  9. BUD

    Who would be First Lady?

    June 2, 2011 at 9:14 pm |
    • John D

      His first wife...DUH!!!

      June 2, 2011 at 9:22 pm |
    • Ruthie

      The Mormon church does not support polygamy. Or were you just being cute?

      June 2, 2011 at 9:23 pm |
    • Tyler

      No, Ruthie, I really do think he's that dumb.

      June 2, 2011 at 9:27 pm |
  10. keylargo

    NO, absolutely not!

    June 2, 2011 at 9:13 pm |
  11. Africaneesha

    Mormon, no. Moron, uhh...also no.

    June 2, 2011 at 9:12 pm |
    • ladyblueyes22

      Too late – we've had those before.

      June 4, 2011 at 3:10 am |
  12. Mark

    We have a Muslim President why not?

    June 2, 2011 at 9:12 pm |
    • Mark from Middle River

      Wow, you are the first troll to post that..... a clever one you are !!

      June 2, 2011 at 9:14 pm |
    • Larry L

      Mark your comment says so much about you. I'll bet you're a Christian. Hate and racism are big in that population

      June 2, 2011 at 9:15 pm |
    • Mark from Middle River

      Christian ..yep ... Black Republican ... friends across the spectrum enough to know that there will always be extremes on all sides that want to pull folks apart more than working towards tolerance.

      June 2, 2011 at 9:20 pm |
  13. Andrea M

    I probably wouldn't vote for Romney as I am a pinko commie liberal, but I could survive with him as president. As for his mormonism, I was raised to hate mormons, but I am marrying the atheist son of a mormon family, so I've had to learn about them. Turns out they're really nice and if you get the more relaxed kind, are even approaching normal. I've had some fun times with my mormon in-laws.

    June 2, 2011 at 9:11 pm |
    • Dalton

      Better you vote for a Muslim communist eh?

      June 2, 2011 at 9:17 pm |
    • Howard

      Dalton, your cleverness by far surpasses everyone else in this comment section. I wish everyone was as intelligent as you.

      June 2, 2011 at 9:23 pm |
  14. steelstrings

    If so, who gets to be first lady, second lady, third lady, fourth lady, fifth....................

    June 2, 2011 at 9:10 pm |
    • Paul

      Well, if he is elected at least he can say all the women he sleeps with are all his wives.

      June 2, 2011 at 9:23 pm |
  15. FU

    A president who believes in "magical underwear"? Umm, sure, why not?

    June 2, 2011 at 9:10 pm |
  16. Independentlady

    How many of you actually know any Mormons? They for the most part are normal, hardworking people who believe in Jesus Christ. The name of the church is The Church of Jesus Christ of Latter Day Saints, not the Mormon church. Really, you should get to know a person of that belief and ask them what they believe before starting to make so many judgements.

    June 2, 2011 at 9:10 pm |
    • SAM

      What you need to know is who they believe Jesus Christ to be. He's not Lucifer's brother...He's the Son of the Living God, born of a virgin, and came to earth to show us the heart of God the Father. Then, he died on a cross as THE final sacrifice for a lost world past, present and future. He died so we wouldn't have to die in our sin. This comes across as a sermon, only to point out in spite of their name, "The Church of Jesus Christ and Latter Day Saints", they do not believe in the Jesus of the Bible.

      June 2, 2011 at 9:21 pm |
    • Tyler

      Sam, I think Mormons believe everything you stated about Jesus Christ INCLUDING that Jesus, Satan, and all the rest of us are spirit siblings. Does that offend you?

      June 2, 2011 at 9:24 pm |
    • Jay

      I see you don't know mormons either, LOL

      June 2, 2011 at 9:26 pm |
  17. Linda Mash

    Personally, I 'd like to see his birth certicate more than his choice of religion. Then his tax returns for the last 10 years.

    June 2, 2011 at 9:09 pm |
  18. Limbaugh is a liberal

    Romney's problem is not democrats. Romney's biggest hurdle is overcoming the bigotry of his own party. Most republicans are so dumb they don't even know that mormons ARE Christians.

    June 2, 2011 at 9:09 pm |
  19. Rango

    Look a decent Republican candidate with a chance to take the White House ... oh wait, Republican's are going to shoot themselves in the foot with bigotry, again.

    A house divided cannot stand, and Republican's hate their own.

    June 2, 2011 at 9:09 pm |
  20. Ernesto


    June 2, 2011 at 9:08 pm |
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About this blog

The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.