Is America ready for a Mormon president?
Mitt Romney announcing his presidential candidacy in New Hampshire on Thursday.
June 2nd, 2011
03:04 PM ET

Is America ready for a Mormon president?

By Dan Gilgoff, CNN.com Religion Editor

(CNN) - Mitt Romney’s campaign team knows that his Mormon faith scared off Republican voters the last time he ran for president.

But they believe a lot has changed in the last four years.

For starters, Romney is now much better known. The former Massachusetts governor campaigned hard in the 2008 primaries – even addressing his Mormonism head-on in a major speech — and has stayed in the public eye since, popping up on late-night talk shows and on cable news channels.

Romney’s Mormonism, the thinking goes, is less exotic than it was four years ago because the candidate is more familiar.

Plus, unlike in 2008, there’s a Democrat in the White House for Republican voters to unite against. The Romney camp hopes the Obama factor will boost support for a battle-tested candidate who’s shown he can raise the hundreds of millions of dollars White House bids require, regardless of the candidate’s religious affiliation.

And unlike the 2008 Republican primaries, when George W. Bush was in the White House and debate over the wars in Iraq and Afghanistan loomed large, next year’s elections are poised to hang on the economy. Not a bad time, maybe, for a guy with a Harvard MBA and a career spent turning around financially troubled companies and the 2002 Winter Olympics in Salt Lake City, Utah.

“The country’s really in a tough situation — the economy’s in a bad place and so people suddenly think that a guy with Mitt Romney’s capacity and experience looks a lot more attractive than he did four years ago,” says Mark DeMoss, a senior adviser to Romney’s campaign, which launched Thursday.

“That makes his faith much less of an issue than it was four years ago,” says DeMoss, who is tasked with helping Romney woo evangelical voters, a huge chunk of the GOP base and a constituency that’s historically been wary of Mormonism.

Whether DeMoss is right may make the difference in whether Romney, the current Republican frontrunner based on polls and fundraising, can actually win the Republican nomination and, ultimately, the White House.

But Romney may not be the only Mormon running for president. Former Utah Gov. Jon Huntsman is seriously flirting with a presidential bid.

Huntsman, Obama’s former ambassador to China, recently took a five-day swing through New Hampshire, site of the first-in-the-nation Republican primary, and has hired staff in South Carolina, another key primary state.

The prospect of a Huntsman campaign means the nation could see an unprecedented test of whether the GOP — and, perhaps, the rest of the country — is ready for a Mormon president in an era when candidates’ religious beliefs have become weighty campaign issues.

The Church of Jesus Christ of Latter-day Saints, as the Mormon Church is officially known, certainly seems eager for Mormonism to be less an issue in the presidential race than it was for Romney in 2008

“Recent media coverage seems to lean toward the conclusion that among many Americans, faith will be less of an issue in this election than it was in 2008,” church spokesman Michael Purdy said in a statement to CNN. “But it’s really for others to speculate on this.”

Public opinion polls suggest a lingering bias against Mormon candidates. A survey released Thursday by the Pew Research Center found that a quarter of American adults admit to being less likely to vote for a Mormon candidate for president.

The survey found that resistance to Mormon candidates was even higher among two groups: liberal Democrats and evangelicals, who overwhelmingly vote Republican. One in three white evangelicals said they were less likely to support a Mormon candidate.

That creates a stiff headwind for Romney and Huntsman, given evangelicals’ primary power. In 2008, evangelicals accounted for 60 percent of Republican voters in Iowa, home to the first-in-the-nation presidential caucuses, and in South Carolina, whose primaries come hard on the heels of New Hampshire’s.

In 2008, Romney’s Mormonism “was a real factor in Iowa and South Carolina that predisposed many potential voters to never to consider Romney or hear his message,” said Gary Marx, who directed conservative outreach for Romney the last time he ran.

That year, Romney placed second in Iowa and fourth in South Carolina behind then-frontrunner Mike Huckabee – a Baptist preacher who won major evangelical support.

Though Mormons consider themselves to be Christians, many evangelicals consider the Latter-day Saints to be a cult.

Evangelicals object to the Mormon belief that the Book of Mormon is the revealed word of God and to such Mormon practices as proxy baptisms for the dead. Evangelicals and Mormons also compete for converts.

Many evangelical leaders have discouraged their followers from translating such differences into opposition to Mormon candidates. But that message isn’t always heeded.

“I don’t think it’s much of an issue among the leadership in evangelical circles,” Michael Farris, an influential evangelical activist, says of Mormon candidates. “But I don’t know if that is always true at the grassroots level.”

Richard Land, who directs public policy for the Southern Baptist Convention, the country’s largest evangelical denomination, says evangelicals could coalesce around Romney but that the conditions would have to be just right.

“If Southern Baptists have a choice between an evangelical candidate, a Catholic and a Mormon and all three appear to be equally conservative and equally likely to beat Barack Obama, they’ll vote for the evangelical,” says Land, who has informally advised Romney on how to deal with his faith on the campaign trail.

“If there’s no such evangelical [in the] race, they’ll vote for the Catholic,” he says, “But if there’s no other candidate who’s likely to beat Obama, they’ll vote for the Mormon.”

Former Minnesota Gov. Tim Pawlenty, an evangelical, and former House Speaker Newt Gingrich, a Catholic, are running for the GOP nomination.

Beyond theological challenges, conservative activists like Land and Farris say Romney faces skepticism among religious conservatives because he once supported abortion rights and signed a healthcare law in Massachusetts that critics say represented a dramatic government overreach.

But those close to Romney argue that Huckabee’s decision not to enter the 2012 race creates an opportunity for Romney to pick up more evangelical support. Or, they say, it could wind up splitting evangelical voters among multiple primary candidates, making evangelicals a less potent force.

DeMoss, a Christian public relations executive who also helped Romney with evangelical outreach in 2008, says one of the victories from the last campaign was that no big-name evangelical came out against Romney over his Mormonism. This time, DeMoss is working to get some evangelical leaders to go a step further and publicly support Romney.

After Romney’s 2008 defeat, one nationally known evangelical leader privately told DeMoss that he’d voted for Romney in the primaries.

“I remember thinking, it would have been nice if somebody else knew that,” says DeMoss, who believes such revelations would have made more evangelicals comfortable supporting a Mormon candidate.

Huntsman’s entry into the presidential race could make Mormonism less of an issue if it has a mainstreaming effect. But the two candidates’ religious affiliations could play out quite differently.

Romney has long been active in the Church of Jesus Christ of Latter-day Saints (LDS), having occupied Mormon leadership positions like bishop (the rough equivalent of a lay pastor) and stake president (someone who oversees groups of Mormon congregations).

“I believe in my Mormon faith and I endeavor to live by it,” Romney said in a December 2007 speech in which he addressed his Mormonism. “My faith is the faith of my fathers — I will be true to them and to my beliefs.”

Huntsman, like Romney, spent two years abroad as a Mormon missionary but has kept some distance from the LDS church. As governor of Utah, he loosened liquor laws that had been inspired by Mormon orthodoxy and broke with his church in signing a law allowing civil unions for gay couples.

In a recent television interview, Huntsman affirmed his Mormon faith but added that Mormonism is “a very diverse and heterogeneous cross-section of people. ... I probably add to that diversity somewhat.”

A Huntsman adviser who often deals with the media declined to respond to requests for comment.

Matthew Bowman, an editor at a Mormon studies journal called Dialogue, says Huntsman hails from a slightly younger generation of Mormons who are less defensive about their Mormonism.

“Huntsman is a Mormon who thinks of his faith not as something that separates him from American culture or as something he has to defend or explain away, which is what Romney did,” says Bowman. “Romney is always hyperaware of his Mormonism.”

That means Huntsman may face fewer questions about his Mormonism should he run.

The LDS church, for its part, says its policy is to steer clear of electoral politics. Some church observers say the controversy the church generated by supporting California’s 2008 gay marriage ban, Proposition 8, exacerbated its political reticence.

At the same time, the church has capitalized on increased attention paid to Mormonism - provoked by everything from Romney’s 2008 campaign to the current hit Broadway musical, “Book of Mormon” - with a succession of public awareness campaigns.

The church website Mormon.org, for example, was recently revamped with an eye toward educating non-Mormons about the religion. The site features video profiles of Mormons from different walks of life.

“The message of these ads is that members of the Church of Jesus Christ of Latter-Day Saints are your friends and neighbors,” says Purdy, the church spokesman. “We are professionals and tradespeople, artists and teachers and everything in between.”

Put another way, the message is that Mormons are normal, everyday Americans.

With the Republican primary race finally starting in earnest, the nation is about get a major glimpse into whether GOP voters agree.

- CNN Belief Blog Co-Editor

Filed under: Mitt Romney • Mormonism • Politics

soundoff (3,046 Responses)
  1. Kenneth

    I don't know if we are ready for a mormon president. Were we ready for an african-american one?

    June 2, 2011 at 10:52 pm |
  2. Woody

    I dont want to have to care what religion or not my president is . I don't want to know what color my president is , I dont care if my president is a man or woman. I want a president that does the job without having to be a make believe movie star . I am sick and tired of the hype ! It seems as if the world is looking for something that will never be . A person that has magical powers !

    June 2, 2011 at 10:52 pm |
  3. Lee M

    Well we already had a Moron as President 2001-2009 (dubya) and the same people that voted him in twice might vote in one who wears magic underwear and believes in the provable fraud that is Mormanism. It was a religion founded on pure dishonesty, and in Mitt Romney's case, it fits him perfectly.

    June 2, 2011 at 10:51 pm |
  4. Lou Jordan

    We were ready for a Mormon leader of the Senate... No problem there, I guess. I guess Mormon President is OK. And we were were ready for a Baptist President (not even sure if that is what you could call Obama's old church, more like Black Liberation Theology church)...

    June 2, 2011 at 10:50 pm |
  5. eddieeagle

    America is ready for a man to lead this country out of the darkness. Mitt Romney is that man. I am an episcopalian and could care less that he is a Morman. I hope America will rally around this worthy gentleman.

    June 2, 2011 at 10:49 pm |
    • Johnny

      Like your post!

      June 2, 2011 at 10:52 pm |
    • celebrite

      or a woman!

      June 2, 2011 at 10:55 pm |
  6. The_Professional

    Why shouldn't the US be ready for a Mormon president? Mormonism is no sillier than any other religion.

    June 2, 2011 at 10:49 pm |
    • Lee M

      I dunno, the magic underwear and the obvious and demonstrable fraud makes it more silly than most. However the floor wriggling pentacostals might give them a run for the money.

      June 2, 2011 at 11:01 pm |
  7. Jack

    A Moron President? Yeah...we had W. Bush, what's one more?

    June 2, 2011 at 10:48 pm |
    • retluoc

      The sad part is that you think you are funny. Grow up.

      June 2, 2011 at 10:51 pm |
  8. Army

    People don't get it. Mormonism is bad, period. Compared to other religions, Mormons really don't marry outside of their white race. Although Mormons profess diversity, they're numbers don't prove it. Enough said.

    June 2, 2011 at 10:48 pm |
    • retluoc

      Sounds like any typical liberal arts faculty group. What is your point?

      June 2, 2011 at 10:50 pm |
    • mom

      Hmm, I did... and I can say confidently this happens as often as it does outside of the church.

      June 2, 2011 at 10:51 pm |
    • Spiffy

      All religion is bad.

      June 2, 2011 at 10:51 pm |
    • Ken

      You are totally wrong. The LDS Church is very diverse.

      June 2, 2011 at 10:56 pm |
    • Lee M

      In republican Amerika, being educated (in a faculty group) is "bad"... but being in a silly cult with provable fraud (like the mormons) is "good" as long as you have "faith" in the stupidty!
      Lets all turn onto Fox "News" and listen to Glenn Beck right now!!!

      June 2, 2011 at 11:04 pm |
  9. Meohmy

    I'll take a Mormon, or almost any other honest person over an evangelical Assembly of God wacko any time. Generally, I think religion is irrelevant, except when it comes to the crazy AG's. Take the time to look it up. They're really, really scary.

    June 2, 2011 at 10:48 pm |
  10. Adam

    Religion is the source of all evil.

    June 2, 2011 at 10:47 pm |
    • tammy

      nope, but anderson cooper is certainly gay

      June 2, 2011 at 10:49 pm |
    • celebrite

      @ Adam

      and this is relevant because?

      June 2, 2011 at 10:57 pm |
    • celebrite

      correction, my comment was directed at Tammy

      June 2, 2011 at 10:57 pm |
    • Ken

      Evil people are evil in or out of religion. Those who are obedient to the Lord's teachings and live by his example are the people I want to hang around with. Many evil things have been done in the name of religion but they were not following the Lord's teachings. Big difference. Many people have been under the influence while driving and have killed innocent people – does that make cars evil?

      June 2, 2011 at 11:02 pm |
    • PDX_Atheist

      @ Ken Adam is correct. Deal with it.

      June 2, 2011 at 11:05 pm |
  11. willie

    It only matters to the members of the electoral college as your vote is never counted. Biggest sham in the world...

    June 2, 2011 at 10:47 pm |
  12. Charlie Brown aka Carlos Cafe

    Not radical enough

    June 2, 2011 at 10:47 pm |
  13. Guest 123

    President Romney 2012 to (hopefully ) get America back on track !!

    June 2, 2011 at 10:47 pm |
  14. john m

    why hell yea the countrys ready for a mormon president. we got a MUSLIM president now so why not ! a friggin atheist, scientologist, buddhist, hindu or any kind of religious prez would be better than that one we got now !

    June 2, 2011 at 10:46 pm |
    • RAF

      Yeah we need another one like the village idiot we had before Obama that got us into most of the messes we're in. As for a Mormon, no freaking way, talk about the most hypocritical religions out there and that is saying something. Keep religion out of politics!

      June 2, 2011 at 10:52 pm |
  15. James

    Please stop making comments about sacred undergarments. They are to Mormons what a yalmulke is to a Jew, or a .robe is to a catholic priest.

    At the most fundamental level, all of these items are reminders to live a good life. What is so bad about that? Wouldn't it be great for society if we all wore or had something to remind us to live better lives everyday?

    Stop putting down what you don't understand.

    June 2, 2011 at 10:46 pm |
    • God

      Cult? Did someone say cult?

      June 2, 2011 at 10:47 pm |
    • Johnny

      Like your post James

      June 2, 2011 at 10:49 pm |
    • Lou Jordan

      Mormon faith is not a cult. I do not beleive in Joseph Smith and I am not a mormon, but you can't put David Coresh followers in the same category as Harry Ried....

      June 2, 2011 at 10:53 pm |
    • Lee M

      You mean the magic underwear with the fake (fradulent) "egyptian" symbols on it??? It's a provable fraud, including the claim that American Indians are really Hebrews. DNA disproves it. It's absurd and it';s a provable CULT. Sadly, it is also the fastest growing religion in America. The crazier and the more cult-like, the faster it grows.

      June 2, 2011 at 10:57 pm |
  16. pauline

    why not a mormon, we have our first gay black muslim president.

    June 2, 2011 at 10:46 pm |
    • Lee M

      In your sick racist fantasies, Pauline... May a mormon missionary bore you to death tomorrow.

      June 2, 2011 at 10:59 pm |
  17. Lee

    There is no question it will be a deal breaker. One thing is for certain about most religious groups, deep down they revile one another. On the surface they may seem chummy from time to time but that wears off real quick. Most Christians do not even recognize the Mormon church as a Christian religion.

    I am impressed. CNN is actually including articles today for a viable presidential repub candidate. Palin must have been hiding today to not be on the headlines for sneezing or something important like that.

    June 2, 2011 at 10:46 pm |
    • Ken

      Hey Lee, who makes the rules for who is and isn't a Christian? I sure hope it's not you.

      June 2, 2011 at 11:07 pm |
  18. JP

    The sheep of this country elected Obama to office and we weren't supposed to question his marxist interests and religion but, Romney says he is running and the dumocrats and liberal media are ready to ... cruxify him now!!

    June 2, 2011 at 10:46 pm |
    • Lee

      Quite absurd to call Obama a Marxist. It is amazing that people do. I guess they never actually read anything about Marxism or any political science, evidenced by a comment like that.

      June 2, 2011 at 10:48 pm |
    • Dun D

      crucify. I hope you aren't god fearing and can't even spell crucify.

      June 2, 2011 at 11:06 pm |
  19. Cameron McPherson

    Why don't we just focus on trying to get a good President.

    June 2, 2011 at 10:45 pm |
    • Jane (no Tarzan jokes, pls)

      Great idea. Too bad we are the opposite of a meritocracy...

      June 2, 2011 at 10:48 pm |
    • PDX_Atheist

      Because belief and non belief matter in this country. BTW we have a good president. Deal with it.

      June 2, 2011 at 11:03 pm |
  20. Jack




    June 2, 2011 at 10:45 pm |
    • PDX_Atheist


      June 2, 2011 at 11:03 pm |
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About this blog

The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.