December 14th, 2011
02:39 PM ET

Jesus toasters selling briskly

By Steve Walsh, CNN

(CNN)–From telephone poles, to store receipts to a cheesy snack, people have claimed to see the image of Jesus Christ in all sorts of unconventional places.

Others have drawn divine inspiration from what they believe is the face of the Son of God on their morning toast. A miracle? Perhaps. Or maybe it’s just toast.

This holiday season, Galen Dively, a Vermont entrepreneur, is capitalizing on the hunger for Jesus crust.

For $31.95, you don’t have to wait for a miracle to see Jesus on your daily bread. Look no further than the Jesus Toaster.

Dively’s company, Burnt Impressions, also offers toasters that imprint images of the Virgin Mary, peace signs and pot leaves among others.

Dively tells CNN affiliate WCAX right now, he’s selling 50 to 100 Jesus toasters every day.

What do you think? All in good fun? Marketing gone amok? Leave your comments below.

- CNN Belief Blog

Filed under: Belief • Bible • Christianity • Christmas • Food

soundoff (775 Responses)
  1. Keneth

    Love it!

    December 14, 2011 at 6:22 pm |
  2. bobhood

    Like all things religious, this is just stupid.

    December 14, 2011 at 6:17 pm |
    • Darthlawsuit

      I believe you are the stupid one seeing as you didn't think to come up with this. There was a demand and someone filled it, now their rich

      December 14, 2011 at 6:29 pm |
  3. j

    Braise the Lord!

    December 14, 2011 at 6:17 pm |
    • Gus

      5 stars

      December 14, 2011 at 6:21 pm |
    • Reasonably


      December 14, 2011 at 6:26 pm |
  4. RichardSRussell

    Reminds me of the commercial opportunities available in listing all the planks in Mitt Romney's campaign platform:
    http://tinyurl (dot) com/ckxrylv

    December 14, 2011 at 6:16 pm |
  5. deb

    Great for the guy who invented this but really pretty dumb. I wouldn't waste my money on just another silly gimmick. I'm sure all the right-wing nutcases will run out and buy one!

    December 14, 2011 at 6:16 pm |
  6. Reasonably

    The father, the son and the holy toast!

    December 14, 2011 at 6:13 pm |

      The same comment was posted by someone else on page 10 of the comments at the top of the list.

      December 14, 2011 at 6:15 pm |
    • Reasonably

      Silly me – I didn't go back 10 pages to check. Thanks for that.

      December 14, 2011 at 6:17 pm |
    • EatYouAlive

      Still funny.

      December 14, 2011 at 6:17 pm |
    • euge

      i want a chupacabra toaster

      December 14, 2011 at 6:19 pm |

      You only need to go back one page. To page 10. I didn't say it was 10 pages back. I look forward to more of your award-winning, all-original comedic commentary.

      December 14, 2011 at 6:19 pm |
    • Reasonably

      No need to hate. As you look forward to my wit – I, too, shall look forward to your pedantic corrections and observations!

      December 14, 2011 at 6:24 pm |
    • Fred Cerreta

      They said G_d was dead. Now Christ is toast.

      December 14, 2011 at 6:27 pm |

      It's not my fault that people have grossly poor reading comprehension. No child left behind, eh? Worked wonders and marvels for you apparently.

      December 14, 2011 at 6:28 pm |
    • Reasonably

      Again with the hate? Let it go...otherwise you might burn your toast. Then where will you be?

      December 14, 2011 at 6:32 pm |
    • AGuest9

      CANADA ROCKS, have you met captain america? I think the two of you would hit it off together.

      December 14, 2011 at 6:37 pm |
    • Or

      Sheldon Cooper, Canada.

      December 15, 2011 at 10:11 am |
  7. Deep North

    The majority of folks buying this thing don't believe anyway.....Soon enough he will know what burnt toast really means!

    December 14, 2011 at 6:12 pm |
    • Gus

      Pascal's Wager. Deep North loses!

      December 14, 2011 at 6:20 pm |
    • Mike

      Nothing like passive aggressive threats of eternal punishment from a humorless father figure in the sky to bring us heathens around to your way of thinking!

      December 14, 2011 at 6:24 pm |
  8. EatYouAlive

    I wish I had thought of this. Brilliant. I want a Cthulhu one!

    December 14, 2011 at 6:06 pm |
    • Reasonably

      Awesome – love the Cthulhu toast! Made with Love(craft).

      December 14, 2011 at 6:10 pm |
  9. Roy

    Just bought the book "Look It's Jesus" yesterday – great timing. It's a collection of photos taken by people who've seen Jesus in grilled cheese sandwiches, mold and all sorts of stuff. Really fun book.

    December 14, 2011 at 6:05 pm |
  10. Lane Hudson

    Wow! Marketing genius! "Get your 5 piece Spiritual Toaster Collection Set today and be prepared for any season with spiritual correction. Regardless of the diversity of your friends, make everyone happy by serviing them toasts with images of Jesus, Buddha, Mohammed, Joseph Smith, and let's not forget Satan for our Satanic friends. Oh, and for the atheist at your house, serve him white bread."

    December 14, 2011 at 6:04 pm |
    • Reasonably

      Wouldn't atheist toast be toasted without an image? Or is your argument that they don't need toast?

      December 14, 2011 at 6:12 pm |
    • Mr. Particle

      Maybe an image of the Large Hadron Collider for the atheists?

      December 14, 2011 at 6:22 pm |
    • Reasonably

      Nah – they've been converted too – looking for the God particle.

      December 14, 2011 at 6:25 pm |
    • Let's Toast

      Just toast with no picture on it. The Large Hadron Collider actually exists, so we don't need a likeness of it stamped on our food to see it.

      December 14, 2011 at 6:26 pm |
    • Jeff Williams

      """and for the atheist at your house, serve him white bread."""

      Right, but serve it burnt...

      December 14, 2011 at 7:32 pm |

    I want one of these toasters!

    December 14, 2011 at 6:03 pm |
  12. PeteH

    'Talk about not knowing which side your bread is buttered on!...

    December 14, 2011 at 6:01 pm |
  13. RichardSRussell

    Pareidolia is the tendency to interpret a va-gue stimulus as something known to the observer, such as interpreting marks on Mars as canals, seeing shapes in clouds, or hearing hidden messages in reversed music.

    December 14, 2011 at 6:00 pm |
  14. RichardSRussell

    Apophenia is the spontaneous perception of connections and meaningfulness of unrelated phenomena — such as finding significance in such random things as automobile license plate numbers, birthdates, and arrangements of fallen twigs — perhaps best exemplified by the film A Beautiful Mind.

    December 14, 2011 at 5:59 pm |
  15. TheHumanFactor

    Toasting Jesus has never been so fun.

    December 14, 2011 at 5:57 pm |
  16. rory

    The inventor of this Jesus toaster is not obviously God fearing. I see his invention as a deperate way to make money–at all costs. A serious lack of respect to God.

    December 14, 2011 at 5:55 pm |
    • RichardSRussell

      Lack of respect for God. A victimless "crime" if there ever was one.

      December 14, 2011 at 5:56 pm |
    • Aezel

      Oh noes! He isn't respecting your make believe sky daddy! Whatever will we do?

      December 14, 2011 at 5:59 pm |
    • AtheistSteve

      I think this entrepreneur is brilliant. Soak those Jesus freaks for money at every possible opportunity. Better it end up circulating in the economy rather than wasted printing Bibles and decorating churches.

      December 14, 2011 at 6:05 pm |
    • Will

      If anything, you disrespect god by suggesting that he has petty emotions and a fragile ego. Besides, the abrahamic perception and portrayal of god isn't worthy of respect.

      December 14, 2011 at 6:09 pm |
    • Chuck

      Or maybe he wants a new way for Christians to be reminded of their faith every morning?

      December 14, 2011 at 6:13 pm |
    • Gus

      What AtheistSteve said. Completely agree.

      December 14, 2011 at 6:23 pm |
    • Veronica Stanek

      @Rory- your God must be slightly smaller than the image on that piece of toast if he would be offended by it.

      December 14, 2011 at 6:43 pm |
    • Big Al

      Why do these fundamentalists always see the worst in everything and everyone? I bet some little old Catholic grandmother designed this to raise money for her gang-member grandson's funeral.

      December 14, 2011 at 6:45 pm |
    • Jerry J. Sant

      "A desperate way to make money–at all cost"? Seriously? Isn't this cheaper than the 453 new versions of the Bible Tyndale publishes on a monthly basis to appeal to everyone from the single mother of a r ape victim, to a grieving alcoholic who just lost his dog to cancer? Those range at LEAST $31.99 per copy. Talk about "a desperate way to make money–at all cost." At least the people who designed this toaster aren't hiding behind the name of Jeay-zus!

      December 14, 2011 at 6:46 pm |
  17. derptard

    I can't believe this didn't exist already.

    December 14, 2011 at 5:54 pm |
  18. Observer

    After we eat his body and drink his blood in remembrance of him, of course he's toast.

    December 14, 2011 at 5:52 pm |
    • yaa

      LOOK Mommy Jesus no head....

      December 14, 2011 at 5:56 pm |
  19. An atheist

    (Even) as an atheist, I find this in very bad taste.

    December 14, 2011 at 5:52 pm |
    • Brett

      Apply butter!

      December 14, 2011 at 5:53 pm |
    • An atheist

      Halleluja, I see humour!

      December 14, 2011 at 5:54 pm |
    • Copper98

      are you kidding? this is freaking hilarious! from one atheist to another.

      December 14, 2011 at 5:57 pm |
    • EatYouAlive

      You are no atheist,

      December 14, 2011 at 6:05 pm |
  20. Brett

    Coming this Easter, the cup of salvation, available in sizes A through DD.

    December 14, 2011 at 5:51 pm |
    • Observer

      Why bother with an A size? You know all the Christians will order DD.

      December 14, 2011 at 6:13 pm |
    • Simon Magus

      I dunno...i think most of the Christian men would be afraid they were "lusting" after their own wives if they bought them a brasseire. And most of the Christian women would be afraid that they would cause their husbands to "stumble" by thinking "impure thoughts" if they obtained DD boobs by any means other than gaining excessive amounts of weight due to depression and good old-fashioned home cookin'.

      December 14, 2011 at 6:51 pm |
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About this blog

The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.