January 18th, 2012
11:20 AM ET

Evangelical for Mitt: A South Carolina power broker promotes the frontrunner

By Dan Gilgoff, CNN.com Religion Editor

Tune in Thursday at 8 p.m. ET for the CNN/Southern Republican Presidential Debate hosted by John King and follow it on Twitter at #CNNDebate. For real-time coverage of the South Carolina primary, go to CNNPolitics.com or to the CNN apps or CNN mobile web site.

Myrtle Beach, South Carolina (CNN) – You’ve probably never heard of her, but Cindy Costa’s tablemates at a Sunday prayer breakfast here hint at her influence.

Inside a hotel ballroom bulging with 400 socially conservative activists, Costa is seated with the headliners: White House hopeful Rick Perry and political operative Ralph Reed.

And when Rick Santorum and his wife Karen arrive at the Sheraton’s Ballroom E about 10 minutes into the program, they join her table, too.

It’s doubtful that many of the press photographers descending around Costa to snap pictures of Santorum and Perry, heads bowed in prayer, could identify her. But the power players seated around Costa know she’s a South Carolina Republican institution.

“In a critical early primary state, Cindy has bridged the historic divide between faith-based grassroots activists of the party and the old guard,” says Reed, who’s known her for 20 years. “That can be a much more difficult mating dance than it appears.”

Indeed, with the South Carolina presidential primary just days away, Costa – perhaps more than anyone in the state – embodies the mix of establishment party power and evangelical fervor that will determine the outcome here.

If she has her way, that outcome will be a victory for the candidate whose name she wears in a bright blue pin in her lapel: Mitt Romney. Costa says her support for the candidate is largely rooted in her evangelical Christian faith.

For 15 years, Costa has served on the 150-member Republican National Committee, the party’s governing body. But she says it’s her relationship with God, not politics, that guides her life.

“Happy New Year. God bless you!” she tells Republican activists swinging by her table at the prayer breakfast to say hello.

“My faith is the most important thing – my husband and family are second,” the mother of four says later, crossing the street outside the Sheraton to pick up her credentials for the following night’s presidential debate.

For Costa, Romney is a brother in Christ and a devoted family man – and the one candidate with the intellect and organization to defeat President Obama. “If Romney gets the right Congress,” she tells many activists she meets, “you’re looking at another Ronald Reagan.”

And yet Costa is clear-eyed about the challenges the former Massachusetts governor faces among many Bible Belt evangelicals, who are expected to constitute around 60% of voters in the Saturday primary here. Many are wary of Romney’s religion and past support for abortion rights.

Despite Romney’s strong showing in recent South Carolina polls, more than a few activists at the Sheraton are backing Santorum, the dyed-in-the wool culture warrior.

Whether Costa can coax people like them over to her side will go a long way in determining whether South Carolina anoints Romney as the all-but-certain Republican nominee or derails his march to the nomination, handing a victory to Santorum, Perry or Newt Gingrich.

No one knows that more than the Romney campaign, with senior campaign adviser Eric Fehrnstrom calling Costa a “good friend to Mitt and Ann Romney.”

“She's very down to earth, honest and sincere,” Fehrnstrom says. “Having her on the team is a big boost for us.”

For Costa, any concerns about Romney’s Mormonism were put to rest at a 2008 forum she attended in upstate South Carolina, an evangelical stronghold, at which the candidate spent half a day taking questions from pastors.

“They asked who he thought Jesus Christ was, and his answer was that Jesus Christ was his Lord and savior,” Costa says. “And I said, ‘OK, here we are. That’s what I believe.’”

Many evangelicals part company with Costa on that point. Though Mormons consider themselves to be Christian, surveys show that about half of white evangelicals don't think they are.

“I will let Romney define who he is,” Costa says. “If he says Jesus Christ is his Lord and savior, who am I to say ‘No, he’s not?’”

Roots of Mormon support

There are other reasons Costa is keen on Romney and comfortable with his religion. A day spent campaigning with Mitt Romney’s wife, Ann, and a Romney daughter-in-law, Mary, in 2008 made Costa’s support for the candidate personal.

The committeewoman crisscrossed South Carolina with Ann and Mary on a campaign bus, with Ann delivering speeches at stops along the way.

“Relationships are a powerful thing,” Costa says. “When I was on the bus with them, I just felt like I was with people in my church. I felt like they were no different than me.”

Four years ago, plenty of other South Carolina evangelicals appeared to feel differently, with Romney placing fourth behind John McCain, Mike Huckabee and Fred Thompson.

Costa, for her part, tends to be open to people from other religions. Her stepfather, who she has called “Dad” since he moved in with her family when she was 2, is Jewish.

Her mother had Southern Baptist roots, and the couple largely ignored both traditions, making for a secular household. But when an aunt took 7-year-old Cindy to a Baptist church one Sunday, she was hooked – though not necessarily on Jesus.

Costa says she grew up poor – her stepdad was a mail sorter – and she fell hard for the church’s supplies of crayons and orange juice.

The Charleston church’s Sunday School teacher, whom Costa knew as Miss Hopkins, would pick her up from home and take her to church every Sunday morning for the next decade.

“She saw a child that needs support in a household where she’d not been given that opportunity,” Costa says. “She will get credit for me in heaven.”

Costa’s dad didn’t bring up his Judaism much, except when his adolescent stepdaughter once asked why he hadn’t formally adopted her. “I didn’t want you to live with a Jewish name because I know it could be a really negative thing,” he told her. “It could affect who would even date you.”

Costa was grateful: “What great love that he was looking out for me.”

‘A culture in a moral decline’

Costa wasn’t too interested in politics until she saw Ronald Reagan. It was 1976, and he’d come to the Charleston County Republican Convention seeking support for his bid to wrest the party’s nomination from President Ford.

Smitten by Reagan, the 20-year-old Costa was miffed to find she couldn’t get a seat as a delegate at the convention. The reason: Her voting precinct had never been organized.

So Costa vowed to organize it, setting in motion her decades-long rise through county, state and national party machinery.

A stay-at-home mom in the 1980s, her budding activism was motivated largely by her born-again faith and her growing family. The fledgling “family values” movement, bent on restoring school prayer and overturning Roe v. Wade, spoke to her.

When Costa stumbled upon Pat Robertson’s “700 Club” on TV, she thought she’d found President Reagan’s successor: “He was the first one that seared into my heart that we were a culture in a moral decline.

“That was around the time we found out about AIDS, and Robertson was telling people you can’t do this,” she says, referring to homosexuality. “It seems like a simple thing, but no one wants to say that because it could hurt someone’s feelings.”

Costa volunteered for Robertson’s 1988 presidential campaign. Though the candidate faded after a strong finish in Iowa, he put evangelicals like Costa on the political map.

She would go on to help launch the South Carolina chapter of the Christian Coalition, which rose from the ashes of Robertson’s campaign, and she became state prayer chairman for the group in the 1990s.

Her eldest daughter, Jenny, remembers watching her parents being interviewed on NBC News on Election Night 1994 about the swelling ranks of evangelical voters. Hours later, Republicans took control of the House of Representatives for the first time in 40 years.

“There were some evangelicals at the time saying that politics is dirty and they should stay out of it,” says Jenny Costa Honeycutt, now a Charleston lawyer who was 15 at the time. “And my parents were willing to stand up and be heard. That was a big night for me.”

For Cindy Costa, the moral drift that Pat Robertson discerned wasn’t limited to politics. She saw it in her church life, too.

The same year she joined Robertson’s campaign, the Costas left their longtime Episcopal church amid talk that Episcopalians would start ordaining gay clergy.

“Once you do that, you have to ordain any sinful person,” says Costa, who wound up co-founding a nondenominational, evangelical-style church with her husband Louis and others in James Island, just south of Charleston. “The Bible is very clear on that.

“You start hacking up the Bible and take out this little thing you don’t like and that little thing, and you have something that’s not the Bible anymore.”

All together now

If she sometimes talks like a culture warrior, Costa hardly looks the part.

A former Mrs. South Carolina who is often introduced as a “true Charleston belle” at political events, Costa has high cheekbones, shoulder-length blonde hair and looks at least a decade younger than her 56 years.

The wife of a plastic surgeon, she says she's "benefitted from her husband's services" but won't discuss specifics.

She favors black scarves, knee-high boots and Ann Taylor dresses that are inexpensive enough that she can discard them with a clear conscience after a single season.

Costa, in other words, has the style of a card-carrying member of the national political establishment, which she officially joined in 1996 when she was first elected as one of the state’s three members of the RNC. (She is currently seeking a fifth four-year term.)

Like many of the political rebels who campaigned for Robertson against George H.W. Bush almost 25 years ago, Costa is now a party insider, balancing ideological stances on abortion with practical concerns like party unity.

“That’s a big change,” says Reed, who led the Christian Coalition in the 1990s. “These are no longer folks with funny hats whose noses are pressed against the glass of the party. Now they’re on the inside, they’re the party leaders.”

At a pre-debate reception on Monday sponsored by Reed’s Faith and Freedom Coalition, Costa watches Reed and South Carolina Sen. Jim DeMint throw out rhetorical red meat for a crowd of conservative donors before taking the floor herself.

But Costa strikes a decidedly different tone, calling on fellow Republicans to start thinking about the need for party unity after the brutal primary season passes.

“The eyes of the nation are on us tonight,” she says. “So behave yourselves, and smile for the cameras.”

Afterward, walking to a Faith and Freedom Coalition rally at which she’ll lead the Pledge of Allegiance before the five remaining Republican presidential candidates deliver remarks before the debate, Costa says the quest for unity is a hallmark of her life that’s rooted in the Bible.

She explains how she and her husband apply the principal at the plastic surgery center they run in Charleston, asking employees to resolve differences among themselves before coming to them for help. Cindy is the center's business administrator.

Perhaps nothing illustrates Costa’s pursuit of party unity – a preoccupation for any establishment leader - as much as her support for Mitt Romney, who many grassroots conservatives distrust in part because of his establishment backing.

After watching Romney deliver a well-received speech at the pre-debate rally, she darts off to be interviewed by a young evangelical radio host who broadcasts in the most solidly evangelical part of South Carolina, around Spartanburg and Greenville.

The host, Josh Kimbrell, is a Santorum supporter but asks Costa to talk about Romney.

“I had the opportunity to do a bus trip across the state with Ann Romney, and it was a real bonding experience,” she says, leaning into the microphone and wearing a pair of big headphones upside down so it doesn't mess up her hair before the debate.

“I’ve come to respect the family tremendously and just know he’d be a great president.”

When Kimbrell asks what she expects to happen after Saturday’s primary, Costa again picks up the banner of unity, sounding about as far away from a Pat Robertson culture warrior as you could imagine.

“As Republicans, we need to be winsome in our message, be kind and loving,” she says.

“There’s no reason to be hateful. That’s just not who we are.”

- CNN Belief Blog Co-Editor

Filed under: Christianity • Politics • South Carolina

soundoff (1,003 Responses)
  1. Mary Magdallen

    How is is that this Cindy Costa woman actually looks better now than she did in 1992? She either sold her soul to the devil or she's been buyin' lots of Botox injections!! Or..... BOTH!!!

    January 18, 2012 at 1:44 pm |
  2. mojobutta

    Anybody with a mouth bigger than her head is pretty scary. Bad plastic surgery also indicates the inability to discern what ugly means.

    January 18, 2012 at 1:44 pm |
  3. jb

    Talk about a sinking ship, Costa is for you??

    January 18, 2012 at 1:43 pm |
  4. JohnRJ08

    This woman is just like the wealthy born-again Christian who "sweet-talked" Charlie Wilson into providing the Mujahideen with arms during the Soviet occupation of Afghanistan. Warmonger masquerading as a Christian.

    January 18, 2012 at 1:43 pm |
  5. RS

    So, she is adopting the Mormon faith now? Certainly even the rednecks in SC know the difference or can at least look it up. (I' m a SC redneck so I can call them that) I think this gal's pride is interfering with her judgement... Her word, recommendation, or her politeness, can change the word of God.
    Anyway, the obvious fact is that no matter who SC backs or any state for that matter...republican does not mean Christian.

    January 18, 2012 at 1:43 pm |
  6. Joe

    The Protestant faith has a long history of selling itself to the political party that will make it's leaders the best deal the same as the religion was formed in revolt against corruption. Christians should not allow their political support be sold to the highest bidder by their religious leaders!!!!! Keep religion out of government but take your own values to support platforms that reflect these values. As a catholic I resent the church being used as a political propaganda tool

    January 18, 2012 at 1:43 pm |
  7. TODAY


    January 18, 2012 at 1:43 pm |

    Combining church and state has always corrupted both.

    January 18, 2012 at 1:42 pm |

    It must be a relief for Republican voters that the GOP elite have already chosen their candidate for them.

    January 18, 2012 at 1:41 pm |
  10. davetharave

    This country is supposed to have separation of Church and State. Religious influence in politics is not a good thing.

    January 18, 2012 at 1:41 pm |
  11. palintwit

    Evangelicals believe that early man rode dinosaurs to church every Sunday. They believe that early man parked their dinosaurs in the Roman coliseum while they were in church.

    January 18, 2012 at 1:41 pm |
    • davetharave

      hahaha, like it

      January 18, 2012 at 1:42 pm |
    • George

      They believe it's christmas everyday in heaven, and all along the puffy cloud terrain are green forests with pletiful farms and angels with harps strumming Bach and Scarlatti and they are all getting pedi/mani's and facials and get to play sports for every and ever and ever.

      January 18, 2012 at 1:54 pm |
  12. JackWagon

    We middle-class citizens need to start calling ourselves "job creators" and we need to revolt for lower taxes than the ultra-rich who get all the rich man's welfare that we politely call "bush tax cuts", "15% tax rate on capital gains", "tax loopholes for the rich", "all of the political influence thru buying it", "welfare fraud and our money is still in their bank accounts", etc. Job Creators??? No. BSers is more like it. BSing in order to pay less taxes and get all the welfare. The ultra-rich and the lower class get the welfare. The middle-class gets no welfare and we have a higher tax rate than most ultra-rich like Romney who admits to paying only 15% income tax. Job Creators??? If the ultra-rich need to pay less taxes than the middle-class why is is that they have the lowest tax rates they've had in 40 yrs and there are no jobs??? Why don't we let the middle-class have the lower tax rates so that we can be the "Job Creators"??? It seems to me that "Job Creators" is a magic word for "pay less income taxes". I'm sick of the BS!!!

    January 18, 2012 at 1:41 pm |
  13. Tiller In Texas

    Isn't Warren Jeff's one of the leaders of Romney's church???

    January 18, 2012 at 1:40 pm |
    • davetharave

      Definitely a leading proponent !

      January 18, 2012 at 1:43 pm |
    • Ricky Bobby

      Nope. Different church.

      January 18, 2012 at 1:44 pm |
    • Bryan


      January 18, 2012 at 1:53 pm |
    • George

      Isn't it a little like comparing fundamentalist neo nazi extreme right wing born again christians to just sort of run of the mill conservative right wing born again christians?

      January 18, 2012 at 1:57 pm |
  14. Tex71

    Funny how not so long ago all the Evangelicals were calling Mormonism a cult and running Romney down – and now that "Big R" has bought one of their prophets, they are going to be voting for him! At least religious nutjobs are reliable – they will always fall into line when a very wealthy person barks orders in Jesus' name.

    January 18, 2012 at 1:40 pm |
    • alex chapman

      It is amazing how Obama Hatred can cause the dreaded "Flip Flop" among some that call themselves followers of the man who preached love of your fellow man, even your enemies, as his core message.

      January 18, 2012 at 1:44 pm |
  15. Ancient Curse

    If Cindy makes it a point to associate herself with folks like Ralph Reed... Well, I think that's about all I need to know about her.

    January 18, 2012 at 1:40 pm |
  16. George

    Please excuse me while I vomit.

    January 18, 2012 at 1:39 pm |
    • TODAY

      I'll join

      January 18, 2012 at 1:43 pm |
  17. Tiller In Texas

    It is interesting to see an evangelical abandon their ideals for a Mormon.

    January 18, 2012 at 1:39 pm |
    • Ricky Bobby

      Not sure what ideals you're referring to. Sounds like your ideals are...elitism and subjugation.

      January 18, 2012 at 1:48 pm |
  18. JP

    Yeah. I really care what this bible thumpin' bimbo has to say. I can't believe anybody would care about this silly cr@p.

    January 18, 2012 at 1:38 pm |
  19. Test

    Mormons are begging for Christians acceptance,

    Salvation does not require whatsoever Joseph Smiths golden tablets,

    Live free of Mormonism,

    John 3:16

    January 18, 2012 at 1:37 pm |
    • davetharave

      I once read something about the golden tablets and I was like, wow, that is some wild stuff.

      January 18, 2012 at 1:49 pm |
  20. Seeker of Truth

    There's so much ignorance (though probably brought on by fear) in the conservative evangelicals that it scares me to have these people trying to run our country. Cindy Costa has apparently not read all of the Bible in that it states in the New Testament that all have sinned and fallen short of God's glory. Who is she to judge who is sinless – if indeed no on is, according to the Bible.

    January 18, 2012 at 1:37 pm |
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About this blog

The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.