January 18th, 2012
11:20 AM ET

Evangelical for Mitt: A South Carolina power broker promotes the frontrunner

By Dan Gilgoff, CNN.com Religion Editor

Tune in Thursday at 8 p.m. ET for the CNN/Southern Republican Presidential Debate hosted by John King and follow it on Twitter at #CNNDebate. For real-time coverage of the South Carolina primary, go to CNNPolitics.com or to the CNN apps or CNN mobile web site.

Myrtle Beach, South Carolina (CNN) – You’ve probably never heard of her, but Cindy Costa’s tablemates at a Sunday prayer breakfast here hint at her influence.

Inside a hotel ballroom bulging with 400 socially conservative activists, Costa is seated with the headliners: White House hopeful Rick Perry and political operative Ralph Reed.

And when Rick Santorum and his wife Karen arrive at the Sheraton’s Ballroom E about 10 minutes into the program, they join her table, too.

It’s doubtful that many of the press photographers descending around Costa to snap pictures of Santorum and Perry, heads bowed in prayer, could identify her. But the power players seated around Costa know she’s a South Carolina Republican institution.

“In a critical early primary state, Cindy has bridged the historic divide between faith-based grassroots activists of the party and the old guard,” says Reed, who’s known her for 20 years. “That can be a much more difficult mating dance than it appears.”

Indeed, with the South Carolina presidential primary just days away, Costa – perhaps more than anyone in the state – embodies the mix of establishment party power and evangelical fervor that will determine the outcome here.

If she has her way, that outcome will be a victory for the candidate whose name she wears in a bright blue pin in her lapel: Mitt Romney. Costa says her support for the candidate is largely rooted in her evangelical Christian faith.

For 15 years, Costa has served on the 150-member Republican National Committee, the party’s governing body. But she says it’s her relationship with God, not politics, that guides her life.

“Happy New Year. God bless you!” she tells Republican activists swinging by her table at the prayer breakfast to say hello.

“My faith is the most important thing – my husband and family are second,” the mother of four says later, crossing the street outside the Sheraton to pick up her credentials for the following night’s presidential debate.

For Costa, Romney is a brother in Christ and a devoted family man – and the one candidate with the intellect and organization to defeat President Obama. “If Romney gets the right Congress,” she tells many activists she meets, “you’re looking at another Ronald Reagan.”

And yet Costa is clear-eyed about the challenges the former Massachusetts governor faces among many Bible Belt evangelicals, who are expected to constitute around 60% of voters in the Saturday primary here. Many are wary of Romney’s religion and past support for abortion rights.

Despite Romney’s strong showing in recent South Carolina polls, more than a few activists at the Sheraton are backing Santorum, the dyed-in-the wool culture warrior.

Whether Costa can coax people like them over to her side will go a long way in determining whether South Carolina anoints Romney as the all-but-certain Republican nominee or derails his march to the nomination, handing a victory to Santorum, Perry or Newt Gingrich.

No one knows that more than the Romney campaign, with senior campaign adviser Eric Fehrnstrom calling Costa a “good friend to Mitt and Ann Romney.”

“She's very down to earth, honest and sincere,” Fehrnstrom says. “Having her on the team is a big boost for us.”

For Costa, any concerns about Romney’s Mormonism were put to rest at a 2008 forum she attended in upstate South Carolina, an evangelical stronghold, at which the candidate spent half a day taking questions from pastors.

“They asked who he thought Jesus Christ was, and his answer was that Jesus Christ was his Lord and savior,” Costa says. “And I said, ‘OK, here we are. That’s what I believe.’”

Many evangelicals part company with Costa on that point. Though Mormons consider themselves to be Christian, surveys show that about half of white evangelicals don't think they are.

“I will let Romney define who he is,” Costa says. “If he says Jesus Christ is his Lord and savior, who am I to say ‘No, he’s not?’”

Roots of Mormon support

There are other reasons Costa is keen on Romney and comfortable with his religion. A day spent campaigning with Mitt Romney’s wife, Ann, and a Romney daughter-in-law, Mary, in 2008 made Costa’s support for the candidate personal.

The committeewoman crisscrossed South Carolina with Ann and Mary on a campaign bus, with Ann delivering speeches at stops along the way.

“Relationships are a powerful thing,” Costa says. “When I was on the bus with them, I just felt like I was with people in my church. I felt like they were no different than me.”

Four years ago, plenty of other South Carolina evangelicals appeared to feel differently, with Romney placing fourth behind John McCain, Mike Huckabee and Fred Thompson.

Costa, for her part, tends to be open to people from other religions. Her stepfather, who she has called “Dad” since he moved in with her family when she was 2, is Jewish.

Her mother had Southern Baptist roots, and the couple largely ignored both traditions, making for a secular household. But when an aunt took 7-year-old Cindy to a Baptist church one Sunday, she was hooked – though not necessarily on Jesus.

Costa says she grew up poor – her stepdad was a mail sorter – and she fell hard for the church’s supplies of crayons and orange juice.

The Charleston church’s Sunday School teacher, whom Costa knew as Miss Hopkins, would pick her up from home and take her to church every Sunday morning for the next decade.

“She saw a child that needs support in a household where she’d not been given that opportunity,” Costa says. “She will get credit for me in heaven.”

Costa’s dad didn’t bring up his Judaism much, except when his adolescent stepdaughter once asked why he hadn’t formally adopted her. “I didn’t want you to live with a Jewish name because I know it could be a really negative thing,” he told her. “It could affect who would even date you.”

Costa was grateful: “What great love that he was looking out for me.”

‘A culture in a moral decline’

Costa wasn’t too interested in politics until she saw Ronald Reagan. It was 1976, and he’d come to the Charleston County Republican Convention seeking support for his bid to wrest the party’s nomination from President Ford.

Smitten by Reagan, the 20-year-old Costa was miffed to find she couldn’t get a seat as a delegate at the convention. The reason: Her voting precinct had never been organized.

So Costa vowed to organize it, setting in motion her decades-long rise through county, state and national party machinery.

A stay-at-home mom in the 1980s, her budding activism was motivated largely by her born-again faith and her growing family. The fledgling “family values” movement, bent on restoring school prayer and overturning Roe v. Wade, spoke to her.

When Costa stumbled upon Pat Robertson’s “700 Club” on TV, she thought she’d found President Reagan’s successor: “He was the first one that seared into my heart that we were a culture in a moral decline.

“That was around the time we found out about AIDS, and Robertson was telling people you can’t do this,” she says, referring to homosexuality. “It seems like a simple thing, but no one wants to say that because it could hurt someone’s feelings.”

Costa volunteered for Robertson’s 1988 presidential campaign. Though the candidate faded after a strong finish in Iowa, he put evangelicals like Costa on the political map.

She would go on to help launch the South Carolina chapter of the Christian Coalition, which rose from the ashes of Robertson’s campaign, and she became state prayer chairman for the group in the 1990s.

Her eldest daughter, Jenny, remembers watching her parents being interviewed on NBC News on Election Night 1994 about the swelling ranks of evangelical voters. Hours later, Republicans took control of the House of Representatives for the first time in 40 years.

“There were some evangelicals at the time saying that politics is dirty and they should stay out of it,” says Jenny Costa Honeycutt, now a Charleston lawyer who was 15 at the time. “And my parents were willing to stand up and be heard. That was a big night for me.”

For Cindy Costa, the moral drift that Pat Robertson discerned wasn’t limited to politics. She saw it in her church life, too.

The same year she joined Robertson’s campaign, the Costas left their longtime Episcopal church amid talk that Episcopalians would start ordaining gay clergy.

“Once you do that, you have to ordain any sinful person,” says Costa, who wound up co-founding a nondenominational, evangelical-style church with her husband Louis and others in James Island, just south of Charleston. “The Bible is very clear on that.

“You start hacking up the Bible and take out this little thing you don’t like and that little thing, and you have something that’s not the Bible anymore.”

All together now

If she sometimes talks like a culture warrior, Costa hardly looks the part.

A former Mrs. South Carolina who is often introduced as a “true Charleston belle” at political events, Costa has high cheekbones, shoulder-length blonde hair and looks at least a decade younger than her 56 years.

The wife of a plastic surgeon, she says she's "benefitted from her husband's services" but won't discuss specifics.

She favors black scarves, knee-high boots and Ann Taylor dresses that are inexpensive enough that she can discard them with a clear conscience after a single season.

Costa, in other words, has the style of a card-carrying member of the national political establishment, which she officially joined in 1996 when she was first elected as one of the state’s three members of the RNC. (She is currently seeking a fifth four-year term.)

Like many of the political rebels who campaigned for Robertson against George H.W. Bush almost 25 years ago, Costa is now a party insider, balancing ideological stances on abortion with practical concerns like party unity.

“That’s a big change,” says Reed, who led the Christian Coalition in the 1990s. “These are no longer folks with funny hats whose noses are pressed against the glass of the party. Now they’re on the inside, they’re the party leaders.”

At a pre-debate reception on Monday sponsored by Reed’s Faith and Freedom Coalition, Costa watches Reed and South Carolina Sen. Jim DeMint throw out rhetorical red meat for a crowd of conservative donors before taking the floor herself.

But Costa strikes a decidedly different tone, calling on fellow Republicans to start thinking about the need for party unity after the brutal primary season passes.

“The eyes of the nation are on us tonight,” she says. “So behave yourselves, and smile for the cameras.”

Afterward, walking to a Faith and Freedom Coalition rally at which she’ll lead the Pledge of Allegiance before the five remaining Republican presidential candidates deliver remarks before the debate, Costa says the quest for unity is a hallmark of her life that’s rooted in the Bible.

She explains how she and her husband apply the principal at the plastic surgery center they run in Charleston, asking employees to resolve differences among themselves before coming to them for help. Cindy is the center's business administrator.

Perhaps nothing illustrates Costa’s pursuit of party unity – a preoccupation for any establishment leader - as much as her support for Mitt Romney, who many grassroots conservatives distrust in part because of his establishment backing.

After watching Romney deliver a well-received speech at the pre-debate rally, she darts off to be interviewed by a young evangelical radio host who broadcasts in the most solidly evangelical part of South Carolina, around Spartanburg and Greenville.

The host, Josh Kimbrell, is a Santorum supporter but asks Costa to talk about Romney.

“I had the opportunity to do a bus trip across the state with Ann Romney, and it was a real bonding experience,” she says, leaning into the microphone and wearing a pair of big headphones upside down so it doesn't mess up her hair before the debate.

“I’ve come to respect the family tremendously and just know he’d be a great president.”

When Kimbrell asks what she expects to happen after Saturday’s primary, Costa again picks up the banner of unity, sounding about as far away from a Pat Robertson culture warrior as you could imagine.

“As Republicans, we need to be winsome in our message, be kind and loving,” she says.

“There’s no reason to be hateful. That’s just not who we are.”

- CNN Belief Blog Co-Editor

Filed under: Christianity • Politics • South Carolina

soundoff (1,003 Responses)
  1. thebeerdude

    Here's my opinion and I know you're all excited to hear it. Gingrich is going to win in South Carolina and is going to win the GOP nomination. Gingrich is an extremist and a fascist and is on par with Russia's Vladimir Zhirinovsky but he is going to win because the majority of reborn Christians are retarded sheep and Gingrich represents a continuation of the Reagan/Bush era. There is a very good chance that he will be the next president of the United States and his agenda will be to fight a religious war "Crusade" against Muslims stretching from Morocco to Indonesia. This will solve the world's economic problems and kill another 100,000-200,000 young American men and women.

    January 18, 2012 at 1:51 pm |
    • MartinT

      Sorry Beerdude, the only thing I agree with that you said is the part about Christians being mindless sheep. The rest isn't likely to happen, Newt isn't anywhere near the nomination, and SC isn't about to give it to him at this time. The guy is too all over the place even for Evangelicals. I really don't care who is the nomination, Obama will retain the White House for four more years. The Evangelical GOP will spend those years polishing another Rick Perry, which is what they should have been doing, not that I like Perry, he scares me as much as Newt.

      January 18, 2012 at 1:57 pm |
    • pototoy

      Gingrich may win the GOP nomination and Obama will win the White House. Seems right and logical.

      January 18, 2012 at 2:47 pm |
  2. Jon Durham

    If Romney wins does it mean I have to deal with even more of these people incessantly knocking on my door? I sure hope their isn't a Jehovah's witness on the ticket for VP. You won't be able to beat the nut jobs off your door step.

    January 18, 2012 at 1:51 pm |
  3. michael

    Tammy Fay all over again.

    Romney – what a loser!

    January 18, 2012 at 1:51 pm |
  4. Anatoly Kofman

    Wow, looking at the article and comments just show how different views establishment elite and common folks have. Actually, it is pretty much for all the articles concerning politics. Establishment elite (read parasite) is out of touch with common folks. When a parasite injects into a healthy body, it is either parasite or the healthy body wins. I vote for a healthy body, common folks.

    January 18, 2012 at 1:50 pm |
  5. John Smith

    But her name is Costa. Not a very good omen these days.

    January 18, 2012 at 1:50 pm |
  6. fsmgroupie

    Those who believe in talking snakes join forces with those who believe in magical underwear. Praise the lord!!

    January 18, 2012 at 1:50 pm |
    • joe

      I'm a mormon, and we don't "believe in" magic underwear. We believe in Jesus Christ. What a dumb byword that keeps getting thrown around as if it's the height of cleverness.

      January 18, 2012 at 2:03 pm |
  7. Larry

    Did you ever wonder why South Carolina and Florida have so many evangelicals? Because those States are 2 of the poorest in the country and have some of the highest welfare recipients among whites.

    People who are poor, in dire straits, and lacks hope usually flock toward religion thus increasing the size of that denomination predominate in a certain locale.

    That what most religions do, sell hope.

    January 18, 2012 at 1:49 pm |
    • fofotavour

      That's right, they sell hope b.s. and get rich. I'm really amazed by the vast numbers of idiots in this country.

      January 18, 2012 at 1:53 pm |
    • ab

      That's why it's so big in the South.

      January 18, 2012 at 1:56 pm |
  8. Truman Angel

    “As Republicans, we need to be winsome in our message, be kind and loving,” she says. I think she is in the wrong room.

    January 18, 2012 at 1:49 pm |
  9. Larry

    Did you ever wonder why South Carolina and Florida have so many evangelicals? Because those States are 2 of the poorest in the country and have some of the highest welfare recipients among whites.

    People who are poor, in dire straits, and lacks hope usually flock toward religion thus increasing the size of that denomination predominate in a certain local.

    That what most religions do, sell hope.

    January 18, 2012 at 1:48 pm |
  10. Whateva

    The thread says it all. Go Ron Paul, They may nominate Romney, but my vote is pre-determined, I'm in the 99% and will never vote for anyone from in the 1% ever. I have no respect for backsliding flip floppers, deceitful campaign propaganda, or any other hypocrite that talks cheap for votes and uses props to try to promote himself as being legitimate. The more wool they try to pull over everyone’s eyes the thinner it’s going to get. Every time!!!

    January 18, 2012 at 1:48 pm |
    • Lipityloo

      Ron Paul is also of the 1%

      January 18, 2012 at 1:51 pm |
    • Oy

      "deceitful campaign propaganda, or any other hypocrite that talks cheap for votes and uses props to try to promote himself as being legitimate."

      And yet you'd vote for Ron Paul?
      Wake up! He is just as much a politician as any of them...actually, he's even worse b/c he's playing you all for fools...saying he is for "liberty" and "freedom" whilst planning to get rid of laws that PROTECT liberty and freedom, not to mention the environment.

      January 18, 2012 at 1:58 pm |
  11. pototoy

    That endorsement is the kiss of death for Romney.

    January 18, 2012 at 1:48 pm |
  12. palintwit

    Evangelicals are still mourning the loss of Peggy Rea, the actress that played Boss Hogg's wife on the Dukes of Hazzard.

    January 18, 2012 at 1:47 pm |
  13. Lliam

    So this primary is based upon separation of church and state?

    January 18, 2012 at 1:46 pm |
  14. Bought and Paid For

    See it's true, everyone has a price; I'm sure the Christian endorsement will be bought and paid for in one way or another. Religion = Mankind’s "Achilles Heel".

    January 18, 2012 at 1:46 pm |
  15. Lindsey

    If Cindy Lou-Who was really so smitten with The Lawd, then maybe she would show a bit less vanity and lay off her husband The Plastic Surgeon's services. Mitt, she's doing you no favors. She's just another goofy holier-than-thou cherry-picking the Bible to suit her agenda. Hypocritical holy rollers make me want to vomit.

    January 18, 2012 at 1:46 pm |
    • joe

      Said the judge and jury. How do you know what kind of life she leads, and whether she lives her religion by helping her fellow man?

      January 18, 2012 at 2:07 pm |
  16. Memo from Jesus

    She is not motivated by her faith. She is motivated by the same thing Romney is motivated by. She is merely, in a Biblical sense, a "moneychanger in the temple."

    January 18, 2012 at 1:46 pm |
    • Lipityloo

      Very much agreed

      January 18, 2012 at 1:48 pm |
  17. JohnM

    Dear Ms. Costa:
    It is very concerning to me that you claim to be a Christian yet you know so little about the Jesus you profess. The Christ of Mr Romney and the Mormons is not the Christ of the Bible. You hurt the cause of Christ by using your influence to make such statements. Mr Obama claims Jesus as his Lord and Saviour as well, but the Jesus he believes in is an idol created in his own imagination and liberal philosophy, but certainly not based upon the Bible. I do hope the three of you will spend less time on the things of this world that will someday pass away, and more time on things of eternal value, like getting to know the real Jesus. God bless!

    January 18, 2012 at 1:45 pm |
    • fofotavour

      And what the real Jesus looks like in your make believe world?

      January 18, 2012 at 1:50 pm |
    • Lipityloo

      Many of the comments I have read from you often make me feel you may be a Jehovahs Witness, you do know that they also do not know Christ. If I am wrong i apologize but your wording often resembles the words of the JW cult.

      January 18, 2012 at 1:50 pm |
    • John

      Let's see, I recall a little ditty in the Bible that mentions something like, judge not lest ye be judged. Log in your eye, John?

      January 18, 2012 at 1:52 pm |
    • ab

      Dear JohnM,
      Stuff it.

      January 18, 2012 at 1:55 pm |
    • Lipityloo

      Never actually read that in the bible John, not saying its not there but i havent read it...Do you know verse, last time I heard that was in a Metallica song...

      January 18, 2012 at 1:55 pm |
    • joe

      No, the Christ of Mormons IS the Christ in the Bible. . .that is who they worship. Evangelicals may interpret Him differently, but the source is the same.

      January 18, 2012 at 1:58 pm |
    • jnab

      Will the real Jesus please stand up.

      January 18, 2012 at 2:02 pm |
    • joe

      The real Jesus is the one who forgives us and invites us to come to him, in spite of all of our weaknesses. That much is universal, the rest gets muddled in interpretation.

      January 18, 2012 at 2:13 pm |
  18. Jesus was a space alien

    Is Cindy voting from her bible or check book? I think you will find Cindy has lots of money and plans on keeping as much as she can. Phony!!

    January 18, 2012 at 1:45 pm |
    • Oy

      No kidding. She throws out Ann Taylor dresses after one season b/c they are so "inexpensive". O....k....

      January 18, 2012 at 1:54 pm |
  19. uriel2013

    Why are the articles in the "Faith Blog" always so long?! The authors ramble on about stuff that has no connection to the actual story. Is this story about power brokers or a biography?

    January 18, 2012 at 1:45 pm |
  20. rob

    jon- It was the Clinton policies that sent jobs overseas. Bush sould have stopped it but he didn't. He should be faulted for that but lay blame where it belongs. I guess you don't remember hearing Perot ask what the whooosing sound was, it your jobs going overseas.

    January 18, 2012 at 1:44 pm |
    • fofotavour

      Keep spreading your lies.

      January 18, 2012 at 1:48 pm |
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About this blog

The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.