January 18th, 2012
11:20 AM ET

Evangelical for Mitt: A South Carolina power broker promotes the frontrunner

By Dan Gilgoff, CNN.com Religion Editor

Tune in Thursday at 8 p.m. ET for the CNN/Southern Republican Presidential Debate hosted by John King and follow it on Twitter at #CNNDebate. For real-time coverage of the South Carolina primary, go to CNNPolitics.com or to the CNN apps or CNN mobile web site.

Myrtle Beach, South Carolina (CNN) – You’ve probably never heard of her, but Cindy Costa’s tablemates at a Sunday prayer breakfast here hint at her influence.

Inside a hotel ballroom bulging with 400 socially conservative activists, Costa is seated with the headliners: White House hopeful Rick Perry and political operative Ralph Reed.

And when Rick Santorum and his wife Karen arrive at the Sheraton’s Ballroom E about 10 minutes into the program, they join her table, too.

It’s doubtful that many of the press photographers descending around Costa to snap pictures of Santorum and Perry, heads bowed in prayer, could identify her. But the power players seated around Costa know she’s a South Carolina Republican institution.

“In a critical early primary state, Cindy has bridged the historic divide between faith-based grassroots activists of the party and the old guard,” says Reed, who’s known her for 20 years. “That can be a much more difficult mating dance than it appears.”

Indeed, with the South Carolina presidential primary just days away, Costa – perhaps more than anyone in the state – embodies the mix of establishment party power and evangelical fervor that will determine the outcome here.

If she has her way, that outcome will be a victory for the candidate whose name she wears in a bright blue pin in her lapel: Mitt Romney. Costa says her support for the candidate is largely rooted in her evangelical Christian faith.

For 15 years, Costa has served on the 150-member Republican National Committee, the party’s governing body. But she says it’s her relationship with God, not politics, that guides her life.

“Happy New Year. God bless you!” she tells Republican activists swinging by her table at the prayer breakfast to say hello.

“My faith is the most important thing – my husband and family are second,” the mother of four says later, crossing the street outside the Sheraton to pick up her credentials for the following night’s presidential debate.

For Costa, Romney is a brother in Christ and a devoted family man – and the one candidate with the intellect and organization to defeat President Obama. “If Romney gets the right Congress,” she tells many activists she meets, “you’re looking at another Ronald Reagan.”

And yet Costa is clear-eyed about the challenges the former Massachusetts governor faces among many Bible Belt evangelicals, who are expected to constitute around 60% of voters in the Saturday primary here. Many are wary of Romney’s religion and past support for abortion rights.

Despite Romney’s strong showing in recent South Carolina polls, more than a few activists at the Sheraton are backing Santorum, the dyed-in-the wool culture warrior.

Whether Costa can coax people like them over to her side will go a long way in determining whether South Carolina anoints Romney as the all-but-certain Republican nominee or derails his march to the nomination, handing a victory to Santorum, Perry or Newt Gingrich.

No one knows that more than the Romney campaign, with senior campaign adviser Eric Fehrnstrom calling Costa a “good friend to Mitt and Ann Romney.”

“She's very down to earth, honest and sincere,” Fehrnstrom says. “Having her on the team is a big boost for us.”

For Costa, any concerns about Romney’s Mormonism were put to rest at a 2008 forum she attended in upstate South Carolina, an evangelical stronghold, at which the candidate spent half a day taking questions from pastors.

“They asked who he thought Jesus Christ was, and his answer was that Jesus Christ was his Lord and savior,” Costa says. “And I said, ‘OK, here we are. That’s what I believe.’”

Many evangelicals part company with Costa on that point. Though Mormons consider themselves to be Christian, surveys show that about half of white evangelicals don't think they are.

“I will let Romney define who he is,” Costa says. “If he says Jesus Christ is his Lord and savior, who am I to say ‘No, he’s not?’”

Roots of Mormon support

There are other reasons Costa is keen on Romney and comfortable with his religion. A day spent campaigning with Mitt Romney’s wife, Ann, and a Romney daughter-in-law, Mary, in 2008 made Costa’s support for the candidate personal.

The committeewoman crisscrossed South Carolina with Ann and Mary on a campaign bus, with Ann delivering speeches at stops along the way.

“Relationships are a powerful thing,” Costa says. “When I was on the bus with them, I just felt like I was with people in my church. I felt like they were no different than me.”

Four years ago, plenty of other South Carolina evangelicals appeared to feel differently, with Romney placing fourth behind John McCain, Mike Huckabee and Fred Thompson.

Costa, for her part, tends to be open to people from other religions. Her stepfather, who she has called “Dad” since he moved in with her family when she was 2, is Jewish.

Her mother had Southern Baptist roots, and the couple largely ignored both traditions, making for a secular household. But when an aunt took 7-year-old Cindy to a Baptist church one Sunday, she was hooked – though not necessarily on Jesus.

Costa says she grew up poor – her stepdad was a mail sorter – and she fell hard for the church’s supplies of crayons and orange juice.

The Charleston church’s Sunday School teacher, whom Costa knew as Miss Hopkins, would pick her up from home and take her to church every Sunday morning for the next decade.

“She saw a child that needs support in a household where she’d not been given that opportunity,” Costa says. “She will get credit for me in heaven.”

Costa’s dad didn’t bring up his Judaism much, except when his adolescent stepdaughter once asked why he hadn’t formally adopted her. “I didn’t want you to live with a Jewish name because I know it could be a really negative thing,” he told her. “It could affect who would even date you.”

Costa was grateful: “What great love that he was looking out for me.”

‘A culture in a moral decline’

Costa wasn’t too interested in politics until she saw Ronald Reagan. It was 1976, and he’d come to the Charleston County Republican Convention seeking support for his bid to wrest the party’s nomination from President Ford.

Smitten by Reagan, the 20-year-old Costa was miffed to find she couldn’t get a seat as a delegate at the convention. The reason: Her voting precinct had never been organized.

So Costa vowed to organize it, setting in motion her decades-long rise through county, state and national party machinery.

A stay-at-home mom in the 1980s, her budding activism was motivated largely by her born-again faith and her growing family. The fledgling “family values” movement, bent on restoring school prayer and overturning Roe v. Wade, spoke to her.

When Costa stumbled upon Pat Robertson’s “700 Club” on TV, she thought she’d found President Reagan’s successor: “He was the first one that seared into my heart that we were a culture in a moral decline.

“That was around the time we found out about AIDS, and Robertson was telling people you can’t do this,” she says, referring to homosexuality. “It seems like a simple thing, but no one wants to say that because it could hurt someone’s feelings.”

Costa volunteered for Robertson’s 1988 presidential campaign. Though the candidate faded after a strong finish in Iowa, he put evangelicals like Costa on the political map.

She would go on to help launch the South Carolina chapter of the Christian Coalition, which rose from the ashes of Robertson’s campaign, and she became state prayer chairman for the group in the 1990s.

Her eldest daughter, Jenny, remembers watching her parents being interviewed on NBC News on Election Night 1994 about the swelling ranks of evangelical voters. Hours later, Republicans took control of the House of Representatives for the first time in 40 years.

“There were some evangelicals at the time saying that politics is dirty and they should stay out of it,” says Jenny Costa Honeycutt, now a Charleston lawyer who was 15 at the time. “And my parents were willing to stand up and be heard. That was a big night for me.”

For Cindy Costa, the moral drift that Pat Robertson discerned wasn’t limited to politics. She saw it in her church life, too.

The same year she joined Robertson’s campaign, the Costas left their longtime Episcopal church amid talk that Episcopalians would start ordaining gay clergy.

“Once you do that, you have to ordain any sinful person,” says Costa, who wound up co-founding a nondenominational, evangelical-style church with her husband Louis and others in James Island, just south of Charleston. “The Bible is very clear on that.

“You start hacking up the Bible and take out this little thing you don’t like and that little thing, and you have something that’s not the Bible anymore.”

All together now

If she sometimes talks like a culture warrior, Costa hardly looks the part.

A former Mrs. South Carolina who is often introduced as a “true Charleston belle” at political events, Costa has high cheekbones, shoulder-length blonde hair and looks at least a decade younger than her 56 years.

The wife of a plastic surgeon, she says she's "benefitted from her husband's services" but won't discuss specifics.

She favors black scarves, knee-high boots and Ann Taylor dresses that are inexpensive enough that she can discard them with a clear conscience after a single season.

Costa, in other words, has the style of a card-carrying member of the national political establishment, which she officially joined in 1996 when she was first elected as one of the state’s three members of the RNC. (She is currently seeking a fifth four-year term.)

Like many of the political rebels who campaigned for Robertson against George H.W. Bush almost 25 years ago, Costa is now a party insider, balancing ideological stances on abortion with practical concerns like party unity.

“That’s a big change,” says Reed, who led the Christian Coalition in the 1990s. “These are no longer folks with funny hats whose noses are pressed against the glass of the party. Now they’re on the inside, they’re the party leaders.”

At a pre-debate reception on Monday sponsored by Reed’s Faith and Freedom Coalition, Costa watches Reed and South Carolina Sen. Jim DeMint throw out rhetorical red meat for a crowd of conservative donors before taking the floor herself.

But Costa strikes a decidedly different tone, calling on fellow Republicans to start thinking about the need for party unity after the brutal primary season passes.

“The eyes of the nation are on us tonight,” she says. “So behave yourselves, and smile for the cameras.”

Afterward, walking to a Faith and Freedom Coalition rally at which she’ll lead the Pledge of Allegiance before the five remaining Republican presidential candidates deliver remarks before the debate, Costa says the quest for unity is a hallmark of her life that’s rooted in the Bible.

She explains how she and her husband apply the principal at the plastic surgery center they run in Charleston, asking employees to resolve differences among themselves before coming to them for help. Cindy is the center's business administrator.

Perhaps nothing illustrates Costa’s pursuit of party unity – a preoccupation for any establishment leader - as much as her support for Mitt Romney, who many grassroots conservatives distrust in part because of his establishment backing.

After watching Romney deliver a well-received speech at the pre-debate rally, she darts off to be interviewed by a young evangelical radio host who broadcasts in the most solidly evangelical part of South Carolina, around Spartanburg and Greenville.

The host, Josh Kimbrell, is a Santorum supporter but asks Costa to talk about Romney.

“I had the opportunity to do a bus trip across the state with Ann Romney, and it was a real bonding experience,” she says, leaning into the microphone and wearing a pair of big headphones upside down so it doesn't mess up her hair before the debate.

“I’ve come to respect the family tremendously and just know he’d be a great president.”

When Kimbrell asks what she expects to happen after Saturday’s primary, Costa again picks up the banner of unity, sounding about as far away from a Pat Robertson culture warrior as you could imagine.

“As Republicans, we need to be winsome in our message, be kind and loving,” she says.

“There’s no reason to be hateful. That’s just not who we are.”

- CNN Belief Blog Co-Editor

Filed under: Christianity • Politics • South Carolina

soundoff (1,003 Responses)
  1. WB

    Politics make strange bedfellows. Any born-again Christian knows that many of the fundamental tenets of Christianity shared by Protestants, Catholics and Greek Orthodox churches are in opposition to Mormonism, such as natural sin, the trinity, the nature of redemption, the beliefs about the after life and the fact the Joseph Smith believed God was a man, who evolved into God. Pretty basic stuff. But lets see if money and power can obfuscate it.

    January 18, 2012 at 2:38 pm |
    • achepotle

      Any Harry Potter fan knows the fundamental beliefs of Star Wars, such as Darth Vader, the Force and Death Stars are incompatable with true Potterism.

      January 18, 2012 at 2:56 pm |

    It is a big mistake to turn this food stamp issue and jobs into about blacks versus whites. It is the same as class warfare.
    Newt Gingrich is wrong. Along with his claim about being a Reagan republican. He needs to stop using Reagan’s name as a crutch. He was just one congressional representative.
    This is a guy who made a TV ad with former speaker Pelosi. He is a Washington insider.
    Alternatively, Mitt Romney is a successful businessperson along being a strong believer in family values.

    January 18, 2012 at 2:37 pm |
  3. RAMBLE3144

    Another "positive" GOP article from CNN. Obvious bias.

    January 18, 2012 at 2:36 pm |
  4. johnfelten

    I think it a responsible act that all candidates for political office read Thomas Paine's The Age of Reason or, at least, Craig Nelson biography.

    January 18, 2012 at 2:35 pm |
  5. Joe

    The state of the education system today has created millions of people that are educated idiots that can be used without even knowing it. The education system has been brought to you compliments of the Republican party supporting big corporations!!!! The ironic part is periodically they sell off VISA programs to bring in foreign workers for degree level positions as opposed to creating a path for Americans to work their way up the Republicans would rather sell these jobs to foreign countries. ALL THE WHILE THEY CLAIM AMERICANS ARE NOT EDUCATED ENOUGH??????? I'VE WORKED AROUND THE WORLD, AMERICANS ARE THE FINEST WORKING, ENGINEERING, OR ANY SECTOR AND DISCIPLINE YET THESE VISA'S HAVE BEEN SOLD TO MAKE PEACE WITH FOREIGN COUNTRIES FOR DECADES!!! NOW THESE UNEDUCATED FOOLS ARE THE BY PRODUCT!!

    January 18, 2012 at 2:35 pm |
  6. achepotle

    Can't they just promise them a life-sized replica ark full of unicorns or something, and send them on thier way?

    January 18, 2012 at 2:34 pm |
  7. Cindy

    Since he is the head of the Mormon Church in Massachusetts, are we suppose to call him Bishop Romney, or President Bishop Romney? Will he take the oath on the "Book of Mormon." Will he elect all Mormons in his cabinet. How much does he owe the Mormon Church since they are giving him large sums of money. Americans are in for a wide awakening.

    January 18, 2012 at 2:34 pm |
    • Jonathan

      Great questions Cindy! I think you can find the answers by what he did as governor of Massachusetts. For example, he took the oath of office on the Holy Bible. He did not appoint any mormons to his staff or cabinet.

      Your comments sound like the scare tactics of a bigot. Why would you think the mormon church gave him large sums of money that he now owes back? Such nonsense.

      January 18, 2012 at 2:42 pm |
    • Jonathan

      If Santorum or Huckabee were elected, what should we call them, since they served as pastors and reverends in their churches? President Pastor Huckabee? President Reverend Santorum? Wasn't Jimmy Carter a pastor for the Southern Baptists? We simply called him "President Carter".

      January 18, 2012 at 2:50 pm |
  8. No Polygs fo prez thx

    Geebus, her eyes look like Satan's! Scary!!!

    January 18, 2012 at 2:32 pm |
    • RLP1509

      Oh really???!!! Please tell us all what Satan's eyes look like. Is this from a personal appearance to you??

      January 18, 2012 at 2:40 pm |
  9. chemicalbank


    January 18, 2012 at 2:32 pm |
  10. Bob

    What is it that these religious nuts don't understand? There is a VERY GOOD reason our forefathers wrote in and supported separation of Church and State..............I don't want to hear or care who or what they support. Me – I support God and hate politicans.

    January 18, 2012 at 2:31 pm |
  11. Duke One

    Romney's faith also believes that Jesus and Satan are brothers ! This is blasphemy. What the hec is she talking about ?!

    January 18, 2012 at 2:31 pm |
  12. REG in AZ

    How can anyone professing concern for "Christian Values" accept the Republican / Tea Party's concentrated focus on being "puppets" for "the few", the powerful, influential and extremely wealthy who strongly overtly and covertly support them, "pull their strings" and push values that take the majority for granted and continually move this country ever closer to being just a two-class society with "the few" competing in having it all and the majority, including the total middle-class, struggling to survive? As Bush-Cheney so clearly demonstrated and as the Republican Party has consistently shown, their total concentration is irresponsibly on their political ambitions at any cost to the people and on serving just "the few", while arrogantly and stubbornly seeking to con the people and control public opinion – the reality is that those efforts just seek to satisfy the "more" mentality and Christian values are regrettably not anywhere in there and rather are falsely claimed.

    January 18, 2012 at 2:30 pm |
  13. Rich

    For all of this CRAP the evangelical idiots have VERY little influence overall. Lot of internet blogging chatter but little else. Americans aren't as stupid and unthinking as they seem, evangelicals yes, pretty damn dumb but over all the general population isn't fooled by the christian nonsense. Mitt, however, lost his way, lost my vote and is finally done with national level politics.
    Obama gets 4 more.

    January 18, 2012 at 2:30 pm |
    • Chad

      Rich, unfortunately Americans are that stupid. In a recent poll, over 40% believe that evolution is wrong and the world was created just 6000 years ago...

      January 18, 2012 at 2:51 pm |
  14. Juan in El Paso

    Why did we not see these same type of stories for Obama and the unions. It is the same relationship! CNN and the liberal media are attacking all GOPers from the religous angle, but we can't mention Obama and Rev. Wright! If we do we're rac*sts.

    January 18, 2012 at 2:30 pm |
  15. Jena

    "and Ann Taylor dresses that are inexpensive enough that she can discard them with a clear conscience after a single season."- glad she married well and can her husband can afford to allow her to toss designer dresses after one season. Now, Mr. Romney should start getting imput from the rest of the populace.

    January 18, 2012 at 2:30 pm |
  16. Joe

    There is nothing wrong with religious people, it's the corruption of church leaders selling their flocks like pawns. Of course the followers that tolerate it on pathetic as well, but many church's today act as a conduit to business so people are networking in order to survive. Networking is America's new code word for secret society's

    January 18, 2012 at 2:30 pm |
  17. cloasetiguana

    Romney doesn't require any kingmakers. The other candidates are his kingmakers.

    January 18, 2012 at 2:30 pm |
  18. Cyrus

    Religion is what keeps the poor from eating the rich – Napoleon

    January 18, 2012 at 2:29 pm |
  19. irlkro

    “You start hacking up the Bible and take out this little thing you don’t like and that little thing, and you have something that’s not the Bible anymore.”

    Ironically, they have no problem with overlooking that pesky "love thy neighbor" bit as they have the audacity to Boo Ron Paul's suggestion that we go by the Golden Rule in our foreign policy. IMHO, these folks are more dangerous to the US than the Iranian theocracy or even the Taliban.

    January 18, 2012 at 2:29 pm |
    • logicalmind7

      Ron Paul is a conservative Christian too.

      January 18, 2012 at 2:50 pm |
  20. calvin

    "Costa’s dad didn’t bring up his Judaism much, except when his adolescent stepdaughter once asked why he hadn’t formally adopted her. “I didn’t want you to live with a Jewish name because I know it could be a really negative thing,” he told her. “It could affect who would even date you.”

    Costa was grateful: “What great love that he was looking out for me.”

    -Grateful? Because having a jewish name is damning? This article is full of bigotry and hate. Her comment about republicans only being about love and kindness is B.S. Religion needs to be completely cut from the viewpoints of ANY politician. This country can not and should not be based of the religious beliefs of others.

    January 18, 2012 at 2:29 pm |
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About this blog

The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.