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January 18th, 2012
11:20 AM ET

Evangelical for Mitt: A South Carolina power broker promotes the frontrunner

By Dan Gilgoff, CNN.com Religion Editor

Tune in Thursday at 8 p.m. ET for the CNN/Southern Republican Presidential Debate hosted by John King and follow it on Twitter at #CNNDebate. For real-time coverage of the South Carolina primary, go to CNNPolitics.com or to the CNN apps or CNN mobile web site.

Myrtle Beach, South Carolina (CNN) – You’ve probably never heard of her, but Cindy Costa’s tablemates at a Sunday prayer breakfast here hint at her influence.

Inside a hotel ballroom bulging with 400 socially conservative activists, Costa is seated with the headliners: White House hopeful Rick Perry and political operative Ralph Reed.

And when Rick Santorum and his wife Karen arrive at the Sheraton’s Ballroom E about 10 minutes into the program, they join her table, too.

It’s doubtful that many of the press photographers descending around Costa to snap pictures of Santorum and Perry, heads bowed in prayer, could identify her. But the power players seated around Costa know she’s a South Carolina Republican institution.

“In a critical early primary state, Cindy has bridged the historic divide between faith-based grassroots activists of the party and the old guard,” says Reed, who’s known her for 20 years. “That can be a much more difficult mating dance than it appears.”

Indeed, with the South Carolina presidential primary just days away, Costa – perhaps more than anyone in the state – embodies the mix of establishment party power and evangelical fervor that will determine the outcome here.

If she has her way, that outcome will be a victory for the candidate whose name she wears in a bright blue pin in her lapel: Mitt Romney. Costa says her support for the candidate is largely rooted in her evangelical Christian faith.

For 15 years, Costa has served on the 150-member Republican National Committee, the party’s governing body. But she says it’s her relationship with God, not politics, that guides her life.

“Happy New Year. God bless you!” she tells Republican activists swinging by her table at the prayer breakfast to say hello.

“My faith is the most important thing – my husband and family are second,” the mother of four says later, crossing the street outside the Sheraton to pick up her credentials for the following night’s presidential debate.

For Costa, Romney is a brother in Christ and a devoted family man – and the one candidate with the intellect and organization to defeat President Obama. “If Romney gets the right Congress,” she tells many activists she meets, “you’re looking at another Ronald Reagan.”

And yet Costa is clear-eyed about the challenges the former Massachusetts governor faces among many Bible Belt evangelicals, who are expected to constitute around 60% of voters in the Saturday primary here. Many are wary of Romney’s religion and past support for abortion rights.

Despite Romney’s strong showing in recent South Carolina polls, more than a few activists at the Sheraton are backing Santorum, the dyed-in-the wool culture warrior.

Whether Costa can coax people like them over to her side will go a long way in determining whether South Carolina anoints Romney as the all-but-certain Republican nominee or derails his march to the nomination, handing a victory to Santorum, Perry or Newt Gingrich.

No one knows that more than the Romney campaign, with senior campaign adviser Eric Fehrnstrom calling Costa a “good friend to Mitt and Ann Romney.”

“She's very down to earth, honest and sincere,” Fehrnstrom says. “Having her on the team is a big boost for us.”

For Costa, any concerns about Romney’s Mormonism were put to rest at a 2008 forum she attended in upstate South Carolina, an evangelical stronghold, at which the candidate spent half a day taking questions from pastors.

“They asked who he thought Jesus Christ was, and his answer was that Jesus Christ was his Lord and savior,” Costa says. “And I said, ‘OK, here we are. That’s what I believe.’”

Many evangelicals part company with Costa on that point. Though Mormons consider themselves to be Christian, surveys show that about half of white evangelicals don't think they are.

“I will let Romney define who he is,” Costa says. “If he says Jesus Christ is his Lord and savior, who am I to say ‘No, he’s not?’”

Roots of Mormon support

There are other reasons Costa is keen on Romney and comfortable with his religion. A day spent campaigning with Mitt Romney’s wife, Ann, and a Romney daughter-in-law, Mary, in 2008 made Costa’s support for the candidate personal.

The committeewoman crisscrossed South Carolina with Ann and Mary on a campaign bus, with Ann delivering speeches at stops along the way.

“Relationships are a powerful thing,” Costa says. “When I was on the bus with them, I just felt like I was with people in my church. I felt like they were no different than me.”

Four years ago, plenty of other South Carolina evangelicals appeared to feel differently, with Romney placing fourth behind John McCain, Mike Huckabee and Fred Thompson.

Costa, for her part, tends to be open to people from other religions. Her stepfather, who she has called “Dad” since he moved in with her family when she was 2, is Jewish.

Her mother had Southern Baptist roots, and the couple largely ignored both traditions, making for a secular household. But when an aunt took 7-year-old Cindy to a Baptist church one Sunday, she was hooked – though not necessarily on Jesus.

Costa says she grew up poor – her stepdad was a mail sorter – and she fell hard for the church’s supplies of crayons and orange juice.

The Charleston church’s Sunday School teacher, whom Costa knew as Miss Hopkins, would pick her up from home and take her to church every Sunday morning for the next decade.

“She saw a child that needs support in a household where she’d not been given that opportunity,” Costa says. “She will get credit for me in heaven.”

Costa’s dad didn’t bring up his Judaism much, except when his adolescent stepdaughter once asked why he hadn’t formally adopted her. “I didn’t want you to live with a Jewish name because I know it could be a really negative thing,” he told her. “It could affect who would even date you.”

Costa was grateful: “What great love that he was looking out for me.”

‘A culture in a moral decline’

Costa wasn’t too interested in politics until she saw Ronald Reagan. It was 1976, and he’d come to the Charleston County Republican Convention seeking support for his bid to wrest the party’s nomination from President Ford.

Smitten by Reagan, the 20-year-old Costa was miffed to find she couldn’t get a seat as a delegate at the convention. The reason: Her voting precinct had never been organized.

So Costa vowed to organize it, setting in motion her decades-long rise through county, state and national party machinery.

A stay-at-home mom in the 1980s, her budding activism was motivated largely by her born-again faith and her growing family. The fledgling “family values” movement, bent on restoring school prayer and overturning Roe v. Wade, spoke to her.

When Costa stumbled upon Pat Robertson’s “700 Club” on TV, she thought she’d found President Reagan’s successor: “He was the first one that seared into my heart that we were a culture in a moral decline.

“That was around the time we found out about AIDS, and Robertson was telling people you can’t do this,” she says, referring to homosexuality. “It seems like a simple thing, but no one wants to say that because it could hurt someone’s feelings.”

Costa volunteered for Robertson’s 1988 presidential campaign. Though the candidate faded after a strong finish in Iowa, he put evangelicals like Costa on the political map.

She would go on to help launch the South Carolina chapter of the Christian Coalition, which rose from the ashes of Robertson’s campaign, and she became state prayer chairman for the group in the 1990s.

Her eldest daughter, Jenny, remembers watching her parents being interviewed on NBC News on Election Night 1994 about the swelling ranks of evangelical voters. Hours later, Republicans took control of the House of Representatives for the first time in 40 years.

“There were some evangelicals at the time saying that politics is dirty and they should stay out of it,” says Jenny Costa Honeycutt, now a Charleston lawyer who was 15 at the time. “And my parents were willing to stand up and be heard. That was a big night for me.”

For Cindy Costa, the moral drift that Pat Robertson discerned wasn’t limited to politics. She saw it in her church life, too.

The same year she joined Robertson’s campaign, the Costas left their longtime Episcopal church amid talk that Episcopalians would start ordaining gay clergy.

“Once you do that, you have to ordain any sinful person,” says Costa, who wound up co-founding a nondenominational, evangelical-style church with her husband Louis and others in James Island, just south of Charleston. “The Bible is very clear on that.

“You start hacking up the Bible and take out this little thing you don’t like and that little thing, and you have something that’s not the Bible anymore.”

All together now

If she sometimes talks like a culture warrior, Costa hardly looks the part.

A former Mrs. South Carolina who is often introduced as a “true Charleston belle” at political events, Costa has high cheekbones, shoulder-length blonde hair and looks at least a decade younger than her 56 years.

The wife of a plastic surgeon, she says she's "benefitted from her husband's services" but won't discuss specifics.

She favors black scarves, knee-high boots and Ann Taylor dresses that are inexpensive enough that she can discard them with a clear conscience after a single season.

Costa, in other words, has the style of a card-carrying member of the national political establishment, which she officially joined in 1996 when she was first elected as one of the state’s three members of the RNC. (She is currently seeking a fifth four-year term.)

Like many of the political rebels who campaigned for Robertson against George H.W. Bush almost 25 years ago, Costa is now a party insider, balancing ideological stances on abortion with practical concerns like party unity.

“That’s a big change,” says Reed, who led the Christian Coalition in the 1990s. “These are no longer folks with funny hats whose noses are pressed against the glass of the party. Now they’re on the inside, they’re the party leaders.”

At a pre-debate reception on Monday sponsored by Reed’s Faith and Freedom Coalition, Costa watches Reed and South Carolina Sen. Jim DeMint throw out rhetorical red meat for a crowd of conservative donors before taking the floor herself.

But Costa strikes a decidedly different tone, calling on fellow Republicans to start thinking about the need for party unity after the brutal primary season passes.

“The eyes of the nation are on us tonight,” she says. “So behave yourselves, and smile for the cameras.”

Afterward, walking to a Faith and Freedom Coalition rally at which she’ll lead the Pledge of Allegiance before the five remaining Republican presidential candidates deliver remarks before the debate, Costa says the quest for unity is a hallmark of her life that’s rooted in the Bible.

She explains how she and her husband apply the principal at the plastic surgery center they run in Charleston, asking employees to resolve differences among themselves before coming to them for help. Cindy is the center's business administrator.

Perhaps nothing illustrates Costa’s pursuit of party unity – a preoccupation for any establishment leader - as much as her support for Mitt Romney, who many grassroots conservatives distrust in part because of his establishment backing.

After watching Romney deliver a well-received speech at the pre-debate rally, she darts off to be interviewed by a young evangelical radio host who broadcasts in the most solidly evangelical part of South Carolina, around Spartanburg and Greenville.

The host, Josh Kimbrell, is a Santorum supporter but asks Costa to talk about Romney.

“I had the opportunity to do a bus trip across the state with Ann Romney, and it was a real bonding experience,” she says, leaning into the microphone and wearing a pair of big headphones upside down so it doesn't mess up her hair before the debate.

“I’ve come to respect the family tremendously and just know he’d be a great president.”

When Kimbrell asks what she expects to happen after Saturday’s primary, Costa again picks up the banner of unity, sounding about as far away from a Pat Robertson culture warrior as you could imagine.

“As Republicans, we need to be winsome in our message, be kind and loving,” she says.

“There’s no reason to be hateful. That’s just not who we are.”

- CNN Belief Blog Co-Editor

Filed under: Christianity • Politics • South Carolina

soundoff (1,003 Responses)
  1. johnfelten

    What has happened to the separation of church and state....groan...!

    January 18, 2012 at 1:02 pm |
    • jtarver

      John Kennedy ended the Seperation of Church and State in 1962.

      January 18, 2012 at 1:17 pm |
  2. Don

    WOW, a brain dead b imbo who worships an imaginary god endorses a brain dead fool who worships money on Wall Street. This is News? Give me a brak, same old story a fool met a fool, nothing new there.

    January 18, 2012 at 1:02 pm |
  3. Tex71

    Jesus IS TOO an American! How can you even suggest the Lord would want to live in some foreign country? They don't even have Republicans there, and we all know God is a Republican! Didn't you ever hear how Jesus said Bless the Rich for they are the Creators of Jobs? And Let the Poor get Off Their Lazy Behinds and Fend for Themselves? I know it wasn't Jesus who said they could have His guns when they pry them from His cold dead hands (that was Moses) but I bet that He would have agreed! Get your history straight you liberal commie fascist (same thing right?) haters! (FYI Tea Party types – that was sarcasm – sorry if I had you going there for 20 minutes or so)

    January 18, 2012 at 1:01 pm |
  4. Keithp3521

    Sweet Jesus! Let's have more photos of her.

    January 18, 2012 at 1:01 pm |
  5. Rachel

    It's no different than George Soros, the greek billionaire, who funds Obama.

    January 18, 2012 at 1:01 pm |
    • MACT

      Except her eyes are glowing red! Obviously possessed by a demon.

      January 18, 2012 at 1:03 pm |
    • Tex71

      It's different because Soros isn't part of a nationwide religious sect that hauls people into church every Sunday and preaches the money gospel and tells them how to vote.

      January 18, 2012 at 1:04 pm |
  6. saf65

    It is stated in article: "For Costa, Romney is a brother in Christ and a devoted family man". Hmmm–and Obama is not? Oh, I see, Obama is black.

    January 18, 2012 at 1:01 pm |
    • Don

      Yep and as we all know the white racist bigoted christians of the right wing brain dead Republican Party don't allow no blacks in their heaven, no siree.

      January 18, 2012 at 1:05 pm |
  7. jim

    Believing in reality should be mandatory for any decision making position.

    January 18, 2012 at 1:01 pm |
    • nooneknows

      If only.

      Everyone in office today would have to leave, as not one is brave enough to admit to being agnostic or atheist.

      January 18, 2012 at 1:03 pm |
    • jtarver

      Enstein presented proff in 1927 that a sentient being outside the universe is required to make the universe real. Is that your reality?

      January 18, 2012 at 1:19 pm |
  8. SteveB

    Almost nothing

    January 18, 2012 at 1:00 pm |
    • jtarver

      She could be the new palin milf.

      January 18, 2012 at 1:24 pm |
  9. Sybaris

    As a non-subscriber it is fascinating to watch the evangelicals in the U.S. grow closer to creating the same political and social structure they dismiss the Iranians of creating.

    Reminds me of the quote. "When you figure out why you dismiss all other gods you'll understand why I dismiss yours"

    January 18, 2012 at 1:00 pm |
    • Tex71

      Fundamentalists are all the same: none of them actually believe in the religion they profess; all of them (no matter what they call themselves) subscribe to the same belief in their own absolute rightness and everybody else's absolute wrongness. All Fundamentalists belong to the Fundamentalist religion, even though they hate other Fundamentalists who dress and speak differently.

      January 18, 2012 at 1:06 pm |
    • Don

      What is even scarier is that it was the same type of christians who helped bring Hitler into power, if you check you can read how they endorsed him and that is why his political posters bore crosses as well as the flag, another symbol often carried proudly by these same characters.

      January 18, 2012 at 1:07 pm |
  10. nooneknows

    "...My faith is the most important thing..."

    which means, "I believe in imaginary beings, I talk to them and they talk back to me".

    So naturally this nutjcase supports the other wackjobs in this race.

    January 18, 2012 at 12:59 pm |
    • saf65

      I thought the same thing.

      January 18, 2012 at 1:02 pm |
  11. Mike from Calgary

    She should look into how Romney stripped $100M from the steel company. Buy business for $5M. Borrow $100M to grow the business. Keep loan proceeds for themselves and call them "fees" or "dividends" and then default on loans, dump workers who can then go to another company for lower wages and no benfits or health care ... and then Romney talks about health care?

    He say Obama caused job losses ... and now that Gingrich can't talk about helping economy create jobs! Which is it Romney! Romney is so over his head ... it is even obvious to Sarah Palin!

    January 18, 2012 at 12:59 pm |
  12. ok johnny

    Does anyone know whether this woman Cindy Costa is affiliated with the doomed ship Costa Concordia. If she is I hope Mitt Romney does not run aground.

    January 18, 2012 at 12:59 pm |
  13. The MagusNYC.

    Costa is naive. Mormons believe that they "restored" the fallen apostate Christian church, as in the "Restore our Future" PAC. It is fine for a Christian to embrace a Mormon, or Jew, or Muslim, but not to imagine that the Mormon Church considers Evangelicals to be authentic Christians. The savior referred to by Romney is not the uniquely Divine and eternal Jesus Christ worshipped by Costa. God bless all those who can overlook religious differences, but they ought to do so with full understanding of the differences.

    January 18, 2012 at 12:59 pm |
    • William Demuth

      SO, that means they are BOTH cults right?

      January 18, 2012 at 1:03 pm |
  14. DavidC54

    CNN is sure interested in reporting whenever someone – anyone – likes Romney.

    January 18, 2012 at 12:59 pm |
  15. MK

    I literally was nausiated as I read this article.

    January 18, 2012 at 12:59 pm |
  16. SteveB

    What is Christian about the social conservatives?!?

    January 18, 2012 at 12:58 pm |
    • Don

      It has to do with their extreme racist views and their hatred of blacks as well as their fervent desire to follow in the footsteps of the same types of people who endorsed Hitler and who told Germany he was a god fearing man and thus worthy of their following him. Hitler was brought to power by the forces of God and Country, sound familiar?

      January 18, 2012 at 1:10 pm |
    • jtarver

      Don-Hitler was an Evolutionist, not a Christian.

      January 18, 2012 at 1:21 pm |
  17. DoNotWorry

    Evil is as evil does.

    January 18, 2012 at 12:57 pm |
  18. nickZadick

    where is my commmmmmment???????????????????????????

    January 18, 2012 at 12:57 pm |
  19. Barry Marson

    The call themselves Christians, and followers of chirst, yet they rob steal, cheat, have great HATRED FOR THOSE WHO DONT LOOK LIKE THEM, and lie more than non-christians. I hope they all BURN IN HELL.. WE should start taxing their so called cult churches.

    January 18, 2012 at 12:57 pm |
  20. John

    She has not supported anyone that she won. Think twice Romney!

    January 18, 2012 at 12:57 pm |
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About this blog

The CNN Belief Blog covers the faith angles of the day's biggest stories, from breaking news to politics to entertainment, fostering a global conversation about the role of religion and belief in readers' lives. It's edited by CNN's Daniel Burke with contributions from Eric Marrapodi and CNN's worldwide news gathering team.